Substance

Substance is the winning formula. The combination of creation, content and media that sparks a reaction, accelerates success and exceeds expectations.

About the agency

Number of employees : 51
Year of foundation : 2012
Location of offices : Montréal et Toronto

Spark a reaction
Catalyze success
Exceed expectations

 

Services offered

  • Strategic planning
    • Brand repositioning
    • Commercialization plan
    • Go-to-market approaches
    • Market analysis
    • Planning and creativity
    • Research and evaluation
    • Strategic planning
    Design
    • Branding
    • Corporate communications
    • Environmental design
    • Graphic design
    • Packaging
    Advertising
    • Broadcast production (radio and television)
    • Digital production
    • Multi-platform campaign
    • Point-of-sale campaign (POS)
    • Print production
    Relational
    • Business to Business
    • Customer loyalty program
    • Customer relationship management (CRM)
    • Public relations
    • Relational marketing
    Experiential
    • Commandite
    • Promotion
    Others
    • Content marketing
    • Linguistic and copywriting services
    • Shopper marketing
    Digital
    • ecommerce
    • Marketing data analytics
    • SEO/ SOM
    • Social media
    Medias
    • Media buying
    • Programmatic

Industry expertise

  • Agriculture and agri-food
  • Alcohol and alcoholic beverages
  • Automotive
  • Culture and entertainment
  • Education
  • Energy and natural resources
  • Engineering
  • Environment
  • Fashion and beauty products
  • Food
  • Government and public services
  • Insurance and financial services
  • Legal services
  • Lottery games and casinos
  • Medias
  • Non-profit organizations
  • Packaged goods
  • Pharmaceuticals
  • Processing and manufacturing
  • Professional services
  • Real estate
  • Renovation and construction
  • Restaurants
  • Retail and wholesale
  • Social
  • Sports
  • Technology
  • Telecommunications
  • Transportation and distribution
  • Travel and tourism

Main clients

  • Groupe Metro
  • Tremblant
  • Jean Coutu
  • Saputo
  • Sico (PPG Industries)
  • RE/MAX
  • DoorDash
  • La Société du Vieux-Port de Montréal
  • GardaWorld