Association des agences de communication créative
A2C is proud to partake in the creation of EFFIE CANADA–which results from the merger of the CASSIES awards and EFFIE WORLDWIDE’s North-American program.


This awards contest spotlights marketing ideas that work and encourages dialogue on drivers of marketing effectiveness.


Merger of the CASSIES and the EFFIE awards

The CASSIES awards – which have honored marketing ROI in Canada since 1993 – have recently joined the global Effie awards network to become EFFIE CANADA. This transformation was initiated by the Institute of Communication Agencies (ICA) in order to better put Canadian marketing effectiveness on the global stage. A2C will help ICA promote Québec agencies’ participation and scope.


More information in the Press Release - CASSIES merge with Global EFFIE Awards Program

2021 Contest

Call for Entries are now closed for the 2021 Effie Awards Canada competition. The winners will be announced through September virtually.


The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with 50 programs, including the Global Effie, regional Asia Pacific, European, Latin American and Middle East / North African Effie programs and over 40 national programs. Effie Worldwide recognizes the most effective agencies and brands globally, regionally and locally vis the Effie Index. 


For more details, visit