Association des agences de communication créative

CASSIES Simplifies Entry Process for its 2017 Edition

Canada's only awards program that celebrates « the work that worked » announces call for entries due by end of August 2016 


The CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, announced its 2017 call for entries – due by August 30, 2016 at 12:00pm EST with early bird special pricing for August 15th. Moreover, the CASSIES has gone through its biggest changes since it was introduced in 1993 in order to better represent the industry’s transformations over recent years and facilitate participation.


Applicants are asked to examine the entry guidelines for the competition at


To support and facilitate participants to submit cases, an interactive webinar run by CASSIES editor and judging coordinator, John Bradley, will be held on June 15, 2016 at 1pm EST. More information here.

2017 Key Highlights change

The rules and entry process of the CASSIES has been simplified with an expanded and revamped set of award categories, fewer entry restrictions on specific categories, an increase in the number of CASSIES awards any one case can win, a revised, clearer business case format and set of judging criteria as well as a later entry date.


The key highlights change are:


  • There are now 24 individual award categories from 16 before. Any case can now be entered in as few as one or as many categories as the case writer deems appropriate, meaning that the categories entered can be compiled to match the specific strengths of each case.
  • They are no longer minimum time periods for which the case study must have business results in order to qualify for entry (except for Sustained Success, which requires a minimum of two year’s results, and Long Term Success, which requires a minimum of three years’ results).
  • Any case can now win three CASSIES awards in any one award year (increased from maximum of two).
  • The case study structure has been revised with an increased number of shorter sections to give more clarity to the case. New sections include a 200-word maximum summary with a 50-word summary of “The Big Idea”.
  • The judging criteria have been revisited to put greater emphasis on work that delivered great results. Instead of four judging criteria sections, each case will now be awarded as follows:
    • Difficulty of Task – 15% of total marks
    • Originality of Thinking – 15% of total marks
    • Quality and Originality of Creative – 30% of total marks
    • Business Results – 25% of total marks
    • Strength of Proof – 15% of total marks
  • The last entry date has been pushed by end of August, giving case writers an extra month.

Jury CoChairs and members will be announced in July 2016.

About the CASSIES

The pre-eminent CASSIES awards show, celebrating its 24rd year, is Canada’s only industry awards recognizing business effectiveness based on rigorous published cases. The CASSIES are presented by the Institute of Communication Agencies (ICA), the Association of Creative Communications Agencies (A2C) and Association des professionnels de la communication et du marketing (APCM) and produced by strategy magazine. The exclusive judging sponsor is Millward Brown Canada. Since its inception in 1993, the CASSIES has recognized the business achievements of over 500 campaigns from Canada’s top advertisers and communications agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES website at