Presented for the very first time in a hybrid format, the event was an opportunity to highlight the colossal work of professionals and artisans. Nearly 1200 people were on site at the New City Gas, while approximately 1700 tuned in remotely.
Among all winning projects, six stood out for their exceptional quality of execution, innovative approach, creativity and impressive business results, earning the highest distinction: an Idéa Grand Prix.
IDEA GRAND PRIX WINNERS
|
Disciplines |
Agencies/Studios/ Production companies |
Projects |
Clients |
|
Craft/Production |
TONIC DNA – Joe Bluhm – Michael McDonald |
Freebird |
L’Arche Canada |
|
Advertising |
lg2 |
En tant que porte-parole du Lait |
Les Producteurs de lait du Québec |
|
Design |
Principal |
CRASH |
Bonsound |
|
Media |
Glassroom, Québecor Expertise Média, and Bleublancrouge |
Le CH dans ton salon |
Desjardins |
|
Digital products and experiences |
Louis Paquet, Deven Caron, Pier-Luc Cossette, Luc Lapierre |
Website
|
Afterglo |
|
Business results and strategy |
lg2 |
Remobiliser tous les Québécois vers un rêve commun |
Hydro-Québec |
Winners of the Bronze, Silver and Gold awards as well as special prizes recipients were also revealed throughout the day. In addition to agencies, studios, production companies and artisans, 205 local and international brands were bestowed an award. See the full list of winners at: https://concoursidea.ca/gagnants/idea/2022
“The industry has overcome many challenges again this year, including a significant labour shortage, but the creativity, ingenuity and results are still stunning. The talent is undeniable in each discipline and makes a real difference in helping advertisers solve their business challenges,” said Dominique Villeneuve, President and CEO of the A2C.
“The works received and judged were once again of the highest quality. Québec is very strong in design, and we would like to emphasize this once again. It is not without reason that we perform so well in international competitions. Congratulations to all winners; your work honors Quebec and our thriving industry,” added Julie Royer and Mario Mercier, Co-Presidents of the SDGQ.
A LOOK BACK AT THE IDÉA AWARDS
A Hublo article dedicated to the Grand Prix winners will be available online and in print in Journal de Montréal and Journal de Québec on June 10. A special edition of Grenier Magazine will also be published on June 13. Several digital ads will be featured in various media such as La Presse, Radio-Canada, Le Devoir and Urbania.
THANK YOU TO OUR PRECIOUS PARTNERS AND COLLABORATORS
The A2C and SDGQ wish to thank their precious partners and collaborators for making the 2022 edition of the Idéa Awards possible: Québecor Expertise Média, La Presse, CBC & Radio-Canada Solutions Média, Bell Media, l’Office québécois de la langue française, LJT Avocats, Ad Standards, TV5 and Unis TV, Le Devoir, URBANIA, L’Empreinte, Grenier aux nouvelles, and le bec. They also wish to thank Bleublancrouge, Gimmick, Fieldtrip, Lamajeure, and U92 for designing and developing the promotional campaign and Altitude C, Gabriel Poirier-Galarneau (director), Chop Chop, Gimmick, Lamajeure, and Sud◦Ouest for overseeing the awards ceremony.