A few examples of communication initiatives in Quebec that have proven to be effective.
Consult summaries of case studies below and get inspired by these successful client-agency partnerships.
Every one of them stood out at the most recent CASSIES award. The CASSIES are the only award in Canada to recognize the effectiveness of marketing communication campaigns using rigorous case studies.
- Tam-Tam\TBWA and La grande guignolée des médias, The New Poor
- TAXI Montreal and DanoneWave Canada, Oikos
- DentsuBos and Arterra Canada, Bu
- lg2 and Les Brasseurs du Nord, Boreale
- lg2 and Desjardins, #SOADULT
- Sid Lee and Red Barrels, Underscares Kickstarter
See the CASSIES case library to find case studies from previous years.