Creativity and business go hand in hand and this dynamic will always be in constant flux. The health of our industry greatly depends on our understanding of this synergy and what steps we take, collectively and individually, to be a key player in this relationship.
Other than creativity, the economic side of our profession has never been such a crucial issue. It is inherent to our ability to innovate, to create relevant commercial content and value.
The A2C has helped our industry evolve under this financial pressure. By combining our resources, we are therefore able to achieve great things.
In 2018, we need to make major changes. The issues of creativity, commerce, and media are also topical societal challenges that have become subjects of unprecedented public and private debate. Our industry must play a larger role in these discussions to better understand our role and evolution and to shine a light on what we contribute to society as major economic, social, and cultural players.
In closing, please know that the door is always open to our members if they want to personally contribute to committees or suggest initiatives.
Be the voice of Quebec’s agencies for clients, governments, and other key players by providing solutions to the issues that have a direct impact on the vitality of the industry.
Showcase the expertise of members and the industry to current and potential clients, and attract talent to agencies by fostering interactions with the next generation of workers.
Support executives to overcome their business challenges with relevant tools and data, and keep offering training programs that take into account the realities of the industry.