The period we’ve just gone through was nothing if not unique. But it served to remind us all of the importance and power of an association like A2C. Because although our agencies operate in a competitive market, an unprecedented crisis like this one calls for solidarity.

The COVID-19 pandemic has plunged all of us into uncertainty, both economically and socially. The A2C team quickly pivoted in order to support its members in facing challenges.

We harnessed creativity, the cornerstone of our industry, to tackle our own business hurdles and help us adapt to the new reality. First off, I’d like to thank and congratulate Dominique Villeneuve and her team for their unflagging resilience, dedication and kindness towards members.

Moreover, thanks to their tireless work, A2C was able to carry out large-scale projects that promise to shape the future of our industry.

In particular, I’m thinking of the Mouvement Média d’ici and the Manifesto for Responsible Media Practices, in collaboration with CDMQ. For the last few years, we’ve been reflecting on our support of local media through our influence on advertising investment. It’s a source of pride for me and for all the architects of this movement to have put forward concrete objectives in a coordinated manner. I would invite all of you to be ambassadors for the movement within your own agency.

In terms of major projects, who could forget the very first edition of the Idéa awards, which allowed us to honour the very best in the industry, in every discipline. With over 1,200 entries, the enthusiasm was matched only by the logistical complexity—in under a year, we had to invent and then reinvent the concept surrounding this new celebration of Québec creativity.

This year was also marked by necessary discussions about diversity, inclusion and anti-racism. As a result of the Black Lives Matter movement, A2C took a stand against racism and all other forms of exclusion, which led to a strategic plan for diversity and inclusion, as well as webinars and industry roundtables. The topic also became a priority for the board of directors, and we will pursue our efforts surrounding this issue in the coming year.

In this time of crisis, we saw our clients turn to us to help them navigate the storm, and we were able to demonstrate our critical strategic value. I find a certain comfort in the idea that each of our agencies and our industry as a whole will have a pivotal part to play in the relaunch and that we can contribute to defining the new normal.

Louis Duchesne


  • 35,149
    of the Agency Directory at
  • 900+
    interpretation advisory services
    for collective agreements
  • 588
    at the Agency Open House Day
  • 488
    for proposals shared
  • 60
    university students
    in the Concours Relève
  • 46
    at roundtable discussions to combat racism and exclusion
  • 27
    provided with advice on their agency selection process
  • 24
    for non-compliant requests for proposals
  • 14
  • 12
    training activities, webinars, and workshops
  • 4th
    of the Leaders’ Summit
  • 1st
    Idéa Awards Show


To be the voice of Quebec’s agencies for clients, governments, and other key players by providing solutions to the issues that directly impact the vitality of the communications industry.

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To support executives to overcome their business challenges thanks to relevant tools and data and to keep offering training programs that take into account the needs of the industry. Quick implementation of targeted efforts to support member agencies during the pandemic and promote an efficient economic recovery.

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To showcase the expertise of members and the industry to current and potential clients and attract talent to agencies by fostering interactions with the next generation of workers.

member agencies
  • &CO Collaborateurs Créatifs
  • Acolyte
  • Agence dada
  • Agence Rinaldi
  • Alfred
  • Altitude C
  • AOD Marketing
  • Archipel
  • Attitude Marketing
  • bicom
  • Bleublancrouge
  • Bob agence
  • Braque
  • Camden
  • Carat
  • Clark Influence
  • Compagnie et cie
  • Cossette
  • CRI agence
  • Cundari
  • Deux Huit Huit
  • Dialekta
  • Espace M
  • FCB Montréal
  • Featuring
  • Forsman & Bodenfors
  • Gendron Communication
  • Havas Montréal
  • Hearts & Science Montréal
  • Jazz Marketing Communications
  • Jungle Média
  • K72
  • Kabane
  • Kaliop Canada
  • Koze
  • L'Agence Mac Média
  • Larouche
  • Les Évadés
  • lg2
  • Martel et compagnie
  • McCann Montréal
  • Media Experts
  • Médialliance
  • Minimal
  • Niché
  • Nobrainer
  • Oasis Communication-Marketing
  • Ogilvy
  • OMD Montréal
  • orangetango
  • Orkestra
  • PHD Montréal
  • Pigeon
  • Publicis Montréal
  • Rablab
  • Réservoir Publicité Conseil
  • Ressac
  • Rethink
  • rue john
  • Salto
  • sept24
  • Sid Lee
  • Spark Foundry
  • Substance - stratégies numériques
  • Tam-Tam\TBWA
  • TANK
  • TAXI
  • Tequila communication et marketing
  • Timecode Lab
  • Touché!
  • TUX
  • Union
  • Wunderman Thompson
  • ZA communication d’influence