The work of creative communications agencies is all around us: on the metro, in our cupboards, on TV, on our smartphones... But what goes into creating this work remains a mystery, and it’s not exactly something you can easily explain to your aunt at a family reunion. Working at an agency is full of surprises. There’s never a dull moment, and all kinds of things happen here that couldn’t happen anywhere else. That’s agency life!
“ That’s how I got the nickname Strat007. ”
“ Yes, I’ve been the conductor of a milk carton choir. ”
“ It’s kind of my fault that you’ve had “Oublie pas ton masque” (“Don’t forget your mask”) stuck in your head forever. ”
“ I’m going to tell you who’s behind the Igloofest yeti. ”
“ I ended up with full access to the Instagram accounts of Migos and Cardi B. ”
—Frédéric B. Mercier