Association des agences de communication créative

Publications

Year in review

Here is a summary of the A2C’s initiatives on advocacy, member services, and exposure.

 

Report on the Economic study of the communications and marketing industry in Quebec

Raymond Chabot Grant Thornton (2015)

A study conducted by RCGT for the A2C, in collaboration with the AQPFP. To find out more on the state of the industry, including recent data, charts and detailed graphs, as well as the methodology of the study. Download (French only)

10 facts about the communications and marketing industry in Quebec

A2C (2015)

See how the industry contributes to Quebec’s prosperity based on data from the study. Download (French only)

Presentation on the portrait of the communications and marketing industry in Quebec

A2C (November 10, 2015)

A talk by Dominique Villeneuve, General Manager of the A2C, during the What does the Future Hold for the Communications and Marketing Industry In Quebec? at the Board of Trade of Metropolitan Montreal (BTMM), presenting an overview of the study’s key elements. Download (French only)

Agency Selection Guide

2014

Find the right agency for your business needs with this exclusive tool developed by the A2C. It describes an in-depth step-by-step process and offers an array of tips. Download

 

Come Together

This guide will help you increase the value of the client-agency relationship that is at the heart of a productive business partnership. Download

 

 

The Client’s Brief

Creating the perfect brief can be a challenge. That’s why we’ve prepared this guide describing the best practices for a communications agency brief. Start off on the right foot! Download

 

 

 

 

 

 

Magic and Logic

Marketing services, in tandem with procurement professionals, must get the most out of their client-agency relationship. Agencies for their part must make sure they remain profitable and sustainable businesses. See how to redefine sustainable business practices so they are in line with every key player’s goals. Download

 

 

 

Mouvement média d’ici manifesto

The media industry is going through an unprecedented crisis that the COVID-19 pandemic has exacerbated. This is why A2C and the Conseil des directeurs médias du Québec (CDMQ) are launching the Manifesto for responsible media practices. This rallying cry highlights the vital importance of investing in our media, but also the emergency of mobilizing our industry to address this issue. Download

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