Every year, the A2C launches various initiatives to ensure the vitality of the communication and advertising industry in Quebec (in French only).
The A2C is there to help you select the right agency for you, one that will meet your needs and set the foundation for a long-term mutually-beneficial client-agency relationship.
Do you know how to measure your initiatives?
You need to be able to assess the return on investment of your communications. The A2C has created a platform dedicated to performance metrics to help you in this endeavour.