Hall of Fame

The A2C Hall of Fame celebrates outstanding individuals who have left their mark on the marketing communications industry in Quebec. Great visionaries from different professional backgrounds, each in their own way, have made an exceptional contribution to the excellence and vitality of the industry, are honoured annually.

The Hall of Fame aims to highlight the following professional profiles:

 

  • Builder: awarded to a senior executive for their overall contribution to the industry
  • Beacon: awarded to a communications professional who has inspired others through their creativity and strategic thinking
  • Ally: awarded to a partner for their commitment to the industry

Recipients are selected by members of the A2C’s board of directors during a day of deliberation.

2023 Recipients

 

Paul Gauthier – Builder Profile

Cofounder, LG2

Presented to a senior executive for the importance of his or her work.

Paul Gauthier, cofounder of LG2, has made an outstanding contribution to the success of the agency, which today dominates the Canadian advertising landscape in every aspect, as well as setting an example for business succession. In just a few decades, the company has achieved remarkable growth and creative distinction. Paul Gauthier played a key role in LG2’s strategic planning and, with his partner Sylvain Labarre, developed a succession plan to retain his talents and local ownership. Due to his great influence within the agency, Paul Gauthier has acted as a mentor and source of inspiration for many industry professionals, as well as being involved in a number of social causes.

 

Roger Gariépy – Builder Profile

Cofounder, LG2

Presented to a senior executive for the importance of his or her work.

In 1992, Sylvain Labarre cofounded LG2, now Canada’s largest independent advertising agency. With his keen business sense, he helped make the agency a dominant figure in advertising in Quebec and Toronto. Together with his partner Paul Gauthier, Sylvain Labarre launched the agency with a focus on retail, a sector that had previously often been overlooked. Over the years, LG2 has expanded its areas of expertise to include digital, design and more. The agency has won numerous awards, including the highest number of CRÉA (now Idéa Awards) in the competition’s history, as well as international prizes at the One Show, Clios and Festival international de la créativité de Cannes.

 

Ghislaine Fallu – Beacon Profile

Founder and President, Tam-Tam (now Tam-Tam\TBWA)
Founder, President and Professor, Carré de sable (Cossette)
Professor of design and advertising, UQAM
Founder and President, Fleuriste Zen, the power of flowers

Awarded to a communications professional who has inspired others through their creativity and strategic thinking.

Ghislaine Fallu’s innovative mind has had a significant impact on Quebec’s communications industry in many ways. In 1986, while Art Director at BCP, she left the agency to found Tam-Tam, which positioned itself as a “creative boutique”. With this unusual profile for its time, Tam-Tam shook up conventional attitudes, produced groundbreaking campaigns and paved the way for other emerging and innovative agencies. Professor since the age of 26, Ghislaine Fallu has always acted as a trainer and mentor, fostering the development of many young creatives. In the 2000s, she founded and directed Carré de sable, a Cossette-sponsored program that trained six cohorts of advertising professionals who are still making their mark on the industry.

 

Discover previous recipients:

2022 Recipients

2021 Recipients

2019 Recipients

 

2018 Recipients

2017 Recipients

 

2016 Recipients

 

2015 Recipient

 

2014 Recipient

 

2013 Recipient

History

In line with the association’s repositioning and in order to highlight various professional profiles, the A2C Hall of Fame now replaces the Prix Hommage, awarded since 2013. All the details about this announcement can be found in the french version of the press release