Association des agences de communication créative

How to Choose an Agency



Finding the right marketing communication agency is a crucial step. The Agency Selection Guide for Advertisers and Agencies is a tool that will help you make the right choice through a simple, efficient but competitive selection process.


This Guide was developed by the A2C in order to answer numerous questions and comments raised by advertisers and agencies looking out for a practical document that could help them with their agency selection process. It is intended to help build a business partnership conducive to the success of advertisers and the financial health of agencies.


This practical tool contains recognized best practices, and will provide you with step-by-step guidance in your search for a new agency.