Agency Selection Guide


Find the right agency for your business needs with this exclusive tool developed by the A2C. It describes an in-depth, step-by-step process and offers an array of tips. It also includes the following appendices: elements to add to your RFP based on the type of contract or mandate to be awarded, a checklist for verifying whether your RFP complies with best practices, as well as types of agency services and departments. To download go on the french side of this website.

Request for Proposals (RFP) Template

This template will give you a good foundation when it comes time to produce your next request for proposals to select an agency. To download go on the french side of this website.


Request for Information (RFI) Templates

Define your needs in a request for proposals with the help of this exhaustive list (Annex I of the Agency Selection Guide). To download go on the french side of this website.


Client-agency relationship


Come Together

This guide will help you increase the value of the client-agency relationship that is at the heart of a productive business partnership. Download

The Client’s Brief

Creating the perfect brief can be a challenge. That’s why we’ve prepared this guide describing the best practices for a communications agency brief. Start off on the right foot! Download


Magic and Logic

Marketing services, in tandem with procurement professionals, must get the most out of their client-agency relationship. Agencies for their part must make sure they remain profitable and sustainable businesses. See how to redefine sustainable business practices so they are in line with every key player’s goals. Download


For personalized advice about the client-agency relationship or about the selection process, contact our team.