Every year during the last Friday of January, approximately 40 agencies in Quebec with diverse profiles open their doors to more than 700 students in university and CEGEP to give them a taste of the industry.
With this initiative, the A2C wants to demystify the world of agencies and shine a light on the career opportunities for these young leaders of tomorrow by providing them with a hands-on in-house experience.
The concept is simple: students who sign up will be put into groups and assigned to an agency where they’ll spend half a day getting to know the world of advertising and communications.
Next edition: Friday, February 3, 2017. See the event page (French only).
See a recap of the 2016 edition:
Frequently asked questions
Students in CEGEP and university who are majoring in a field of studies related to marketing, advertising, communications, public relations, graphic design, digital, etc.
Are you in another field of study? Sign up for the experience: agencies love meeting students from different academic backgrounds.
Every year some students who have registered for the event fail to show up without giving prior notice. The $10 registration fee is designed to encourage them to honour their commitment and make them aware that their absence prevents other students from taking part in the activity. Funds raised will be used for scholarships and participating students who answer a survey after the activity will be entered into a draw to win these scholarships.Fermer
Your participation will be confirmed on January 26, 2017 at the latest. At that time, you’ll find out which agency you will be visiting.
Unfortunately, we cannot guarantee you a spot due to the popularity of this event. If that is the case, you will be fully reimbursed.Fermer
In an ideal world, please try to honour your commitment. Agencies will have prepared activities in line with the number of students they are expecting. In addition, if you do not notify us of your absence, you are preventing another student from taking part in this activity.
Let us know as soon as possible if you can’t make it due to an emergency by writing to firstname.lastname@example.org so we can find another student to take your place. We will reimburse your registration fee via Eventbrite (you will receive a confirmation via email).Fermer
Please note that you will only be reimbursed if 1) you notify us before January 25 that you would like to cancel your registration, or 2) we cannot find you a spot in one of our participating agencies.Fermer
We have member agencies in Longueuil, Montreal, Quebec City, Trois-Rivières, Sherbrooke and Saint-Jean-sur-Richelieu.Fermer
Most agencies have prepared a presentation in French, but some groups will also be in English. Please mention your preference if you have one in your registration form.Fermer
Only one, but you’ll get incredible access! You’ll be paired with an agency for a half-day.Fermer
The A2C takes care of pairing you with an agency that matches your profile and availability.
You might not know the agency, but trust us: every agency that participates is thrilled to meet you and wants to share their experiences with you!Fermer
Each agency will offer their own unique experience!
Guided tour, presentation of the industry and the agency, case studies, question period. Some agencies will even challenge you with some simulations! Be ready for anything!
Between 5 and 30 students: the size of the groups depends on the agency’s capacity.Fermer
We hope you strongly encourage your students to sign up for this activity, but we want it to be the participant’s decision and we therefore only allow individual registrations. The objective is simple: because space is limited, we want to make sure motivated participants get to take part.
Moreover, a career in an agency requires initiative. Making the first step to register for the activity is a good learning experience for the students!