Circuit média d'ici - A2C | Association des Agences de Communication Créative

Unique experiences to better understand local media and better integrate them into your media plans! Be a driver of change so that local media receive their fair share of investment!

As part of the Mouvement média d’ici, A2C is launching the Circuit média d’ici to help young media professionals working in media agencies develop effective media plans that ensure the proper place of local media in each of their recommendations.

How? By taking part in the Certification média d’ici(CMI), which is the cornerstone of the Circuit, and by discovering behind-the-scenes insights into local media and experiencing unique opportunities with our media partners (see below).

Who? Any media professional working in an agency for less than 3 years. The agency must be a member of A2C.

Cost? $499 for the Certification Media d’ici training, with no additional fees for the experiences.

A cumulative experience that is worth gold!
The more experiences you complete (in addition to the Local Media Certification), the higher you move up in the ranking:

Bronze certification: Certification média d’ici + one (1) experience

Silver certification: Certification média d’ici + three (3) experiences

Bronze and Silver certified participants will receive a digital badge attesting to the new skills acquired.

Gold certification: Certification média d’ici + at least four (4) experiences

Gold-certified participants, in addition to the digital badge, will receive a recognition campaign across A2C touchpoints (LinkedIn, Instagram, Facebook, and website/newsletter). Perfect for your personal brand!

Our media partners:

Atelier La Presse

Designed as a true immersion, this half-day experience is intended for media planners, both agency-side and client-side, who wish to better understand La Presse from the inside. Through interactive experiences, human encounters, and exploration of its platforms, participants discover its history, its journalistic reality, and its place in Québec culture, while also understanding how La Presse is built and creates value, both editorially and commercially. A rare opportunity to go behind the scenes of this media outlet and experience a concrete, enlightening, inspiring experience that fuels strategic thinking.

Dates : March 26 and June 4
Registration: Contact your representative

Bell Media

Experience the Bell Media multiplatform ecosystem.

Dive into a half-day immersive experience designed to spark your curiosity and stimulate your creativity. Discover the richness of Bell Media’s multiplatform ecosystem, from television to radio, from out-of-home to digital, and be inspired by the way our solutions come together to create unique media opportunities. An interactive experience that will allow you to explore, learn, and see Bell Media from a new perspective.

Date: April 14 (you must register by March 1)
Registration

CBC & Radio-Canada Solutions

“Supporting the next generation is at the heart of our priorities at CBC and Radio-Canada Media Solutions. Our collaboration on this program is a natural extension of our Young Marketers / Médias d’icitte initiative, which has already trained more than 90 young professionals. It is a privilege to join forces with A2C and local media partners to build the future of our media ecosystem.”

Patricia Chateauneuf, General Manager, Multiplatform Media Sales, Quebec, CBC and Radio-Canada Media Solutions.

Dates: To be announced
Registration: To be announced

Cogeco

Audio immersion: From strategy to microphone
Cogeco Media is proud to partner with the A2C as part of the Circuit média d’ici to offer an exclusive experience to young talent in media planning and buying. Combining strategy and real-world experience, this immersion will plunge you into the heart of our ecosystem: visit our studios steeped in history, step into the recording studio to experience the creative process, and take on a 360° strategic challenge inspired by real-life cases. This is a unique opportunity to talk with our experts and discover how audio will propel your future campaigns.

Date: May 13, 2026
Registration

Quebecor Expertise média

On May 8, Quebecor Media Expertise welcomes you to its immersive half-day event. You will have the opportunity to fully discover the convergent ecosystem of Quebecor, the largest 100% Quebec-based media group.

Start with a tour of a large studio set for a major broadcast, then head to 4545 to explore behind the scenes of Salut Bonjour, TVA Sports, QUB radio, and the newsroom.

Discover how our platforms and content come together to create unique and impactful opportunities.
The experience will conclude with a lunch conference, the perfect opportunity to network and learn more about Quebecor.

Date: May 8
Inscription: To be announced

TV5 UNIStv

Dive into the heart of the Canadian French-language media landscape with a dynamic and engaging half-day workshop at TV5’s offices in Old Montréal. Discover, in an immersive and interactive way, the strategic value of TV5, its channels (TV5, Unis TV) and platforms (tv5unis), within a media plan. Go behind the scenes and access exclusive content. Through concrete scenarios, you will experience how TV5 reaches diverse and engaged audiences that are often difficult to reach elsewhere.