Team

Driven by a shared passion to contribute to the development of Quebec’s strategic and creative communications industry and the companies that operate within it, our team members are at your disposal to answer any questions you may have.
Noémie Bédard

Thomas Lecordier

President and CEO

With the support of his team, Thomas develops the association's strategic pillars, which include demonstrating the economic, social and cultural value of creative communication, the attractiveness of an industry in full transformation, and its resilience and constant adaptation to the needs of brands large and small. He is responsible for promoting the industry on behalf of its members.

Noémie Bédard

Brigitte Doucet

Director, Strategic Projects

Brigitte coordinates A2C's economic study and supports management in implementing the new collective agreement with the Union des artistes (UDA). She guides management and the Board of Directors towards new standards of excellence, advises them on lobbying and government relations strategies, on legal affairs and on all other A2C strategic projects.

 

b.doucet@a2c.quebec

Noémie Bédard

Mireille Forest

Director, Events and Special Projects

Mireille oversees the day-to-day activities of the communications-marketing team, as well as being responsible for organizing the Idéa Awards and A2C's flagship events, such as ImmédiaSommet des dirigeants and the Les grandes entrevues du Temple de la renommée. She also manages the various activities aimed at reaching the next generation of professionals and students, notably the Agency Open House and the Concours Relève.

m.forest@a2c.quebec

Noémie Bédard

Adam Rachidi Alaoui

Advisor, Communications and Public Relations

Adam plays an essential role in promoting the positions and initiatives of the A2C. Being responsible for its communications strategy, he coordinates public relations initiatives with in-depth expertise. He is also responsible for drafting various communication tools, which includes the overview of the year magazine, and relations with the media. Using his communication skills, he also prepares key messages and answers to frequently asked questions, ensuring consistent and effective communication with the A2C stakeholders. His commitment and creativity make Adam a valuable asset to the team, and his contribution is essential to the success and influence of the Association and its members.

a.rachidi@a2c.quebec

Noémie Bédard

Élise Agrapart

Project Manager, Marketing and Events

Élise actively contributes to the implementation of A2C's marketing initiatives. She applies her expertise to the organization of key events such as the Idéa competition and the Relève. Dynamic and results-oriented, Élise works closely with the entire team and partners to ensure the successful completion of projects that enhance A2C's visibility.

 

e.agrapart@a2c.quebec

Noémie Bédard

Perla Molina

Office Coordinator

Perla handles communication and coordination with member agencies and A2C training partners. Additionally, she is responsible for billing and renewing annual memberships. With two college degrees, including one in Office Technology, Micro-Publishing, and Hypermedia, Perla also has five years of experience in administration. Known for her kindness, thoroughness, and innovative ability, she actively supports the A2C team in project execution.

 

p.molina@a2c.quebec

Noémie Bédard

Alicia Mutshe

Assistant Coordinator

Alicia is a 3rd year student in the Bachelor of Management and Communication program, and is responsible for the daily monitoring of calls for tender and addendums for A2C member agencies. She also provides support to her colleagues on several of the association's projects.

a.mutshe@a2c.quebec