Every year, the Concours Relève allow Bachelor’s students in communication, marketing, administration, advertising, or design to apply the knowledge and skills they’ve acquired by working for real clients.
Since 2017, the A2C has taken over these initiatives, which were previously coordinated by the APCM Network, following an agreement between the two associations. These initiatives are a natural fit with the A2C’s mission: to ensure a strong and well-prepared next generation of professionals for the job market.
2026 Edition
This year, teams participating in the Relève Communication contests were tasked with designing an integrated communications plan for the client Ville de Laval, while those taking part in the Relève Marketing competition developed a marketing plan for BMO Financial Group, in collaboration with the agency TBWA\Montréal.
The A2C would like to warmly thank all participating teams for their commitment, creativity, and the quality of their work throughout the competition. Their involvement directly contributes to the visibility and future of the marketing communications industry.
Winners 2026
Relève Communication
The ConU Consulting team from JMSB – Concordia University
Composed of Alexandra Barrows, Ezgi Celtikcioglu, Maria Giakoumakis, Philip-Olivier Jean, Han Nguyen, and Jessica Payette, under the supervision of Caroline Roux.
Relève Marketing
The Ayöye team from ESG UQAM, in collaboration with the Faculty of Communication at UQAM
Composed by Alexia Goupil, Patricia Hilary Manekeng Takougang, Alexis Pérusse, Zoé Riopel, Julia Rousseau, and Elena Zumaran Vasquez, under the supervision of Mélissa Hébert.
