Every year, the Concours Relève allow Bachelor’s students in communication, marketing, administration, advertising, or design to apply the knowledge and skills they’ve acquired by working for real clients.
Since 2017, the A2C has taken over these initiatives, which were previously coordinated by the APCM Network, following an agreement between the two associations. These initiatives are a natural fit with the A2C’s mission: to ensure a strong and well-prepared next generation of professionals for the job market.
Discover the Concours Relève 2027
Find out how the Concours Relève allow students to put their knowledge into practice, benefit from guidance from industry professionals, and develop a strategy to address a real-world client project.
Communication Relève
Marketing Relève
Become a Partner Client of the Concours Relève 2027
Does your organization want to gain a fresh perspective on a real communication or marketing challenge? Commission a project from the student teams participating in this competition, Concours Relève, and discover the ideas of a new generation of talent, guided by agency professionals and professors.
By becoming a partner client, you’ll make a tangible contribution to training the next generation of professionals while exploring new avenues of thought for your organization. The proposed project must address a real brief and allow the teams to develop a comprehensive strategy.
Do you have a communications or marketing project to offer them?
Contact our team to learn more about the eligibility criteria, the schedule, and the support provided: info@a2c.quebec
More information about the competitions
Look Back at the 2026 Edition
In 2026, student teams took on projects proposed by two recognized organizations:
- Communication Relève: La ville de Laval
- Marketing Relève: BMO – Groupe financier, in collaboration with TBWA\Montréal
The winning teams:
Communication Relève
The ConU Consulting team from JMSB – Concordia University
Marketing Relève:
The Ayöye team from ESG UQAM, in collaboration with the Faculty of Communication at UQAM
Album
Discover the participating teams and the highlights of the evening that brought the 2026 edition of the Relève competitions to a close.
View the full photo album
