Association des agences de communication créative

Services and Benefits


  • Contribute to the evolution of our industry in order to ensure its vitality and excellence in Quebec
  • Be part of a common front that represents and advocates for the interests of your agency
  • Benefit from the exposure of the Association and its actions in order to highlight the essential role played by agencies
  • Make your company more credible in a vast and diverse industry
  • Collaborate with peers in order to find the solutions to the specific challenges that affect us all
  • Support the professional development of the industry’s emerging leaders
  • Access different tools, data, training activities, and discounts exclusive for members in order to promote your business’s growth
  • Representation with elected officials on behalf of members to convey the challenges facing the industry and its contributions.
  • Interventions and consultations with advertisers about requests for proposals and the agency selection process.
  • Intense negotiation for collective agreements with the UDA (TV/radio and INM) and advisory services for their application.
  • Participation in various committees and councils to strengthen the voice of the industry.
Service to members
  • A2C Summit (Sommet des dirigeants).
  • Tools to support the growth of agencies:
    • Daily monitoring of requests for proposals.
    • Group insurance (Lafond Gestion).
    • Risk management insurance (Marsh and Chubb).

    • Model contracts for a variety of business practices.
    • Annual surveys on remuneration (agency rates and employee salaries).
    • Performance metrics platform for measuring communication initiatives.
  • Creation of management training activities as well as training activities pertaining to agency roles.
  • Individual and confidential consultations with agency executives to discuss their internal challenges.
  • A2C website:
    • Every member agency has a profile in the Agency Directory, a tool consulted by advertisers searching for a business partner.
    • Members’ area with exclusive tools and reference documents.
  • Events encouraging the next generation to pursue a career in an agency, such as the Concours Relève and the Agency Open House Day.
  • A2C Hall of Fame.
  • Participation in the EFFIE CANADA contest.
Financial benefits
  • 1 free CAMPUS Infopresse training activity per agency/year.
  • Discount on the following events and training activities:
    - Factry training activities (10%).
    - Infopresse conferences.
    - Training seminars offered by HEC Montréal’s Executive Education (10%).
    - Events organized by Ad Standards (ASC).
  • 20 % discount on the annual subscription for the digital version of magazine Les Affaires (Information in French only)
  • 15% discount on the purchase of an ad in the Infopresse annual guide and a Premium Package on the Vitrine
  • $500 discount on the agency’s annual subscription per student enrolled in HEC Montréal’s DESS in communication marketing.

Printable version of A2C's List of Services