Association des agences de communication créative

Services and Benefits


  • Contribute to the evolution of our industry in order to ensure its vitality and excellence in Quebec
  • Be part of a common front that represents and advocates for the interests of your agency
  • Benefit from the exposure of the Association and its actions in order to highlight the essential role played by agencies
  • Make your company more credible in a vast and diverse industry
  • Collaborate with peers in order to find the solutions to the specific challenges that affect us all
  • Support the professional development of the industry’s emerging leaders
  • Access different tools, data, training activities, and discounts exclusive for members in order to promote your business’s growth.
  • Representation to elected officials to discuss the industry's needs in recovery context
  • Supporting advertisers in the preparation of their agency selection process and intervention when it does not comply with best practices
  • Negotiating collective agreements with the UDA (TV/Radio and INM) and advising members on how to apply these agreements
  • Engaging with various committees to support the industry.
Member Services
  • Facilitating your business development
    • Daily monitoring of requests for proposals
    • Dedicated profile in the A2C’s website, a tool consulted by advertisers looking for a business partner
    • Consultations and interventions with advertisers to promote best practices.
  • Facilitating your operations and agency management
    • ​Tools and standard contracts:
      • Agency/client services contract
      • Employment contract and contract for freelancers
      • Confidentiality agreement
      • Psychological harassment policy 
      • Telework policy (new)
      • Diversity, equity and inclusion policy (new)
      • Agency copyrights
      • Photo release form
      • Checklist - Inluencer contract
      • Tools to pursue compliance to GDPR and PIPEDA
    • Bi-monthly newsletter
    • General advice and informational memos: HR, legal issues, best business practices, etc.
    • Free participation in the A2C Leadership Summit
    • Members access with numerous reference documents and exclusive tools
    • Free access to the CPQ’s HR Partner Services program.
  • Exclusive content
    • ​Surveys on salaries and agency remuneration 
    • Diversity, equity and inclusion study (new)
    • Study on new operating methods in agencies (new)
    • Access to the economic study on the industry
    • One-time surveys on various topics: consultations, management tools, public holidays, summer schedules, etc.




A2C Training Activities

Subsidized and created specifically for agency professionals:


  • Agency managers 
  • Webinars on Inclusive Leadership
  • Media
  • Advertising law
  • Advertising history
  • Agency finances
  • Business development
  • Workshop to learn more about working with APC-UDA collective agreements.
  • Agency Directory 
  • Highlighting the opportunities for careers in an agency thanks to the Concours Relève, Le monde de la comm. and the Agency Open House Day
  • Idéa Awards
  • Hall of Fame
  • Interventions related to current events and industry challenges.
Other Benefits
  • Reduce rate and special packages at LJT Lawyers.
  • Exclusive offer for the Tedy benefits program
  • Reduce rate on the five Grenier services: Magazine, Training, Jobs, Recruitment and Biznext
  • Discount on the following training activities and events (Factry, École des dirigeants HEC Montréal, Les Affaires, INIS, etc.).

Printable version of the list of services (french only)