Why become a member?
The A2C offers a range of practical services to support agency leaders in their day-to-day operations, growth and the challenges specific to the industry. Beyond these tools, membership also provides access to a network of peers, as well as active representation with key decision-makers in the public and private sectors.
The A2C focuses primarily on three areas:
- Visibility
- Advocacy
- Tools and Resources
VISIBILITY
The A2C develops various initiatives to showcase the value created by communication agencies :
- Sharing content about agency news and achievements across our digital platforms
- Producing the A2CMieux podcast series, which explores the major transformations shaping Quebec’s creative communications industry and the relationships between brands and agencies
- Organizing the Idéa competition, which helps showcase agencies’ work within the business community
ADVOCACY
The A2C supports agencies, defends their interests and fosters business development by strengthening industry practices.
SUPPORT
- Access to an industry peer network
- Recommendations for experts in various fields
- Personalized advice on a range of topics:
- UDA and ACTRA collective agreements
- Business practices
- HR issues
- Mentorship program (coming this fall)
- Collaboration opportunities through collective initiatives
REPRESENTATION
- Opportunities to participate in various working committees (RFPs, media, AI, influencer marketing, etc.)
- Representation with decision-makers and industry partners (lobbying, boards and committees, consultations, etc.)
- Contribution to positions on issues affecting agencies
BUSINESS DEVELOPMENT
- Access to daily monitoring of calls for proposals and RFPs
- Visibility in the Agency Directory, which helps clients and advertisers find business partners
- Support for clients and advertisers throughout their agency selection process, as well as intervention when industry best practices are not followed
TOOLS AND RESSOURCES
The A2C provides its members with tools, resources and professional development opportunities to support their teams and foster their growth.
REFERENCE MATERIALS
- Contract and policy templates (client-agency relationships, confidentiality, HR, remote work, DEI, etc.)
- Best practice guides (responsible media, AI, influencer marketing, etc.)
- Industry studies and surveys (salaries, compensation, agency operations, economic impact, etc.)
- Committee work, including white papers
- Content from past conferences
► Available exclusively through the Member Portal.
PROFESSIONAL DEVELOPMENT
- Training sessions and conferences on industry transformations
- A2C Academy to accelerate the development and integration of emerging talent
- Other initiatives for emerging talent:
- Emerging Talent Competition
- Open Agency Days
- Emerging Talent Awards
- Certification and Circuit média d’ici
EVENTS
- Complimentary access to the Agency Leaders Summit
- Preferential rates for A2C events:
- Preferential rates for several partner events
► To learn more about our achievements, consult the 2024–2025 Year in Review. (In french only)
