Association des agences de communication créative

Services and Benefits

Benefits

  • Contribute to the evolution of our industry in order to ensure its vitality and excellence in Quebec
  • Be part of a common front that represents and advocates for the interests of your agency
  • Benefit from the exposure of the Association and its actions in order to highlight the essential role played by agencies
  • Make your company more credible in a vast and diverse industry
  • Collaborate with peers in order to find the solutions to the specific challenges that affect us all
  • Support the professional development of the industry’s emerging leaders
  • Access different tools, data, training activities, and discounts exclusive for members in order to promote your business’s growth
Advocacy
  • Meeting with elected officials to discuss industry challenges and raise awareness about our economic contribution.
  • Supporting advertisers in their agency selection process and intervening when it does not comply with best practices.
  • Negotiating collective agreements with the UDA (TV/Radio and INM) and advising members on how to apply these agreements.
  • Engaging with various committees to support the industry.
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Member Services
  • Participation in the A2C Summit
    • Taking the pulse of the industry thanks to the only forum where agency senior executives can discuss their business realities.
  • Facilitating your business development
    • Daily monitoring of requests for proposals – More than 425 shared annually.
    • A2C’s website – Dedicated profile in the Agency Directory, a tool consulted by advertisers looking for a business partner.
    • Access to the economic study on the industry.
    • Performance metrics platform.
  • Facilitating your operations and agency management
    • Model contracts updated annually:
      • Agency/client services contract
      • Employment contract and contract for freelancers
      • Confidentiality agreement
      • Photo release form
      • Psychological harassment policy
      • Non-compete/non-solicitation clause
    • Surveys on salaries, remuneration, and turnover rates.
    • One-time surveys on various topics: consultations, management tools, public holidays, summer schedules, etc.
    • Insurance programs (group and risk management) adapted to your business reality.
    • Bi-monthly newsletter addressing ongoing projects and upcoming training activities.
    • General advice: HR, legal issues, best business practices, etc.
    • Members’ area with numerous reference documents and exclusive tools.

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A2C Training Activities
  • Agency finances.
  • Creative workshop.
  • Breakfast meetings on advertising law (topics vary in line with needs).
  • Workshop to learn more about working with UDA agreements.
  • How to create effective pitches and capture your audience’s attention (INIS).
  • Ad standards.
  • Sector survey on labour and training needs.
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Prestige
  • Agency Directory – More than 32,000 visits/year
  • Highlighting the opportunities for careers in an agency thanks to the Concours Relève and the Agency Open House Day.
  • Participation in EFFIE CANADA and other industry contests.
  • Visibility on juries and panels.
  • Interventions related to current events and industry challenges.
  • A2C’s Hall of Fame.
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Other Benefits
  • One (1) free CAMPUS Infopresse training activity per agency/year.
  • Discount on the following training activities and events:
    • Factry training activities (10% or more)
    • Training seminars offered by HEC Montréal’s Executive Education (10%)
    • Targeted partner events (Les Affaires, Infopresse, INIS, etc.)
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Printable Services List