Association des agences de communication créative

Services and Benefits


  • Contribute to the evolution of our industry in order to ensure its vitality and excellence in Quebec
  • Be part of a common front that represents and advocates for the interests of your agency
  • Benefit from the exposure of the Association and its actions in order to highlight the essential role played by agencies
  • Make your company more credible in a vast and diverse industry
  • Collaborate with peers in order to find the solutions to the specific challenges that affect us all
  • Support the professional development of the industry’s emerging leaders
  • Access different tools, data, training activities, and discounts exclusive for members in order to promote your business’s growth
  • Representation to elected officials to discuss the industry's realities and needs in recovery context.
  • Supporting advertisers in the preparation of their agency selection process and intervention when it does not comply with best practices.
  • Negotiating collective agreements with the UDA (TV/Radio and INM) and advising members on how to apply these agreements.
  • Engaging with various committees to support the industry.
Member Services
  • Participation in the A2C Leadership Summit
    • Special 2021 Edition to report progress on the industry and its post-pandemic needs.
  • Facilitating your business development
    • Daily monitoring of requests for proposals.
    • A2C’s website – Dedicated profile in the Agency Directory, a tool consulted by advertisers looking for a business partner.
    • Access to the economic study on the industry.
    • Performance metrics platform.
  • Facilitating your operations and agency management
    • Standard contracts:
      • Agency/client services contract
      • Employment contract and contract for freelancers
      • Confidentiality agreement
      • Agency copyrights
      • Psychological harassment policy
      • Telework policy
      • Photo release form
      • Checklist - Inluencer contract
      • Tools to pursue compliance to GDPR and PIPEDA
    • Surveys on salaries, remuneration, and turnover rates.
    • One-time surveys on various topics: consultations, management tools, public holidays, summer schedules, etc.
    • Bi-monthly newsletter addressing ongoing projects and upcoming training activities.
    • General advice and informational memos: HR, legal issues, best business practices, etc.
    • Members access with numerous reference documents and exclusive tools.
    • Access to the CPQ’s HR Partner Services program.




A2C Training Activities
  • Agency managers (PACME)
  • Webinars on Inclusive Leadership
  • Agenciy finances
  • Workshop to learn more about working with APC-UDA collective agreements
  • How to successfully present a pitch and captivate your audience (INIS)
  • Ad standards
  • Directory listing providers of training services, coaching and HR consulting
  • Agency Directory 
  • Highlighting the opportunities for careers in an agency thanks to the Concours Relève and the Agency Open House Day.
  • Launch of the Idéa Awards for the entire industry.
  • A2C’s Hall of Fame.
  • Participation in EFFIE CANADA.
  • Visibility on juries and panels.
  • Interventions related to current events and industry challenges.
Other Benefits
  • Reduce rate and special packages at LJT Lawyers.
  • Reduce rate on the five Grenier services :
    • Magazine | Training | Jobs | Recruitment | Biznext
  • Access to the Conseil du Patronat du Québec (CPQ) program Partenaire Services RH.
  • Discount on the following training activities and events:
    • Training seminars offered by HEC Montréal’s Executive Education (10%)
    • Targeted partner events (Les Affaires, Infopresse, INIS, etc.)
  • Tedy Benefits Program
    • Benefits program that stands out for its multitude of flexible health and wellness categories that meet the needs of agencies. Exclusive A2C offer: $ 5 per employee per month.

Printable version of the list of services