Association des agences de communication créative

How to Choose an Agency

We are aware that finding the right agency to meet your communication and marketing needs while fitting in with your corporate culture and identity is not an easy task.

 

That's why A2C offers a step-by-step selection process, as well as several tools and tips to optimize your selection process and establish a win-win business partnership with your agency from the start.

Before Changing Agencies

You need to ask yourself an important question: is changing your agency really necessary? Consider every aspect before making your decision.

A Four-Step Process

Discover the steps for an optimal agency selection process by following the A2C’s Agency Selection Guide.

Be Careful with Speculative Work

One of the most debated questions when it comes to choosing an agency is whether to include speculative work. What exactly is speculative work and why should you avoid it? Discover the issues related to the topic here.

Toolbox

Consult our tools and reference documents that will answer your questions about the client-agency relationship, as well as the search process and agency selection

Frequently Asked Questions

You’re not the only one with questions. The most frequently asked questions about requests for proposals have been gathered here to help your company in its search for the right agency.