How to Choose an Agency
This Guide was developed by the A2C in order to answer numerous questions and comments raised by advertisers and agencies looking out for a practical document that could help them with their agency selection process. It is intended to help build a business partnership conducive to the success of advertisers and the financial health of agencies.
This practical tool contains recognized best practices, and will provide you with step-by-step guidance in your search for a new agency.
Before Changing Agencies
You need to ask yourself an important question: is changing your agency really necessary? Consider every aspect before making your decision.
A Four-Step Process
Discover the steps for an optimal agency selection process by following the A2C’s Agency Selection Guide.
Be Careful with Speculative Work
One of the most debated questions when it comes to choosing an agency is whether to include speculative work. What exactly is speculative work and why should you avoid it? Discover the issues related to the topic here.