The Executive Summit is the annual gathering for senior leaders of Quebec’s communications agencies.
Designed as a space for reflection, discussion and knowledge sharing, the Summit gives agency leaders an opportunity to step back and consider the major issues transforming their business environment, explore opportunities for their agency’s growth and, by extension, the advancement of the industry as a whole.
Each edition brings together a range of perspectives to better understand the forces shaping the industry, fuel strategic thinking and identify concrete courses of action for the future.
Who is this event for?
The Executive Summit is intended for senior leaders of A2C member and non-member agencies, including:
- Presidents
- Managing Directors
- Vice-Presidents
- Senior Managers
- Other members of senior management
2026 Edition – Navigating Chaos
The Executive Summit returns on October 29, 2026!
Under the theme “Navigating Chaos”, this year’s edition will offer concrete perspectives to help agency leaders better understand the transformations reshaping the industry, take a step back and identify ways to adapt, innovate and support their agency’s growth.
For the fifth consecutive year, the event will be hosted by economist Francis Gosselin.
Discover the program and reserve your spot on the 2026 event page.
2025 Edition
The 2025 edition of the Executive Summit centred around the theme of “Value”, a concept explored from every angle: creative value, strategic value, human value and business value. These perspectives shaped a day of discussions driven by vision, expertise and bold thinking.
