Montreal, June 8, 2023 – Members of the creative communications industry gathered this evening at the Idéa Awards ceremony to celebrate the top initiatives of 2022. The festivities kicked off in the morning, with the online announcement of the Bronze and Silver awards. In the evening, over 1,200 people gathered at New City Gas for the presentation of the Gold, Coup de coeur and Grand Prix awards. The excitement was palpable as the event, hosted by Mathieu Bouillon, was held entirely in-person for the first time.
Six (6) winning projects stood out for their exceptional quality in terms of execution, innovation, creativity and impressive business results, earning the highest distinction: a Grand Prix.
2023 IDÉA GRAND PRIX
| Discipline | Agency/Studio/
Production company |
Client | Title |
| Craft/Production | GORDITOS – LG2 – Raphaël Ouellet | Société de sauvetage du Québec | Vous |
| Advertising | Rethink | Ketchup – Kraft Heinz | Ketchup AI |
| Design | Principal | Théâtre Prospero | 2022-2023 billboards |
| Media | Touché! | Bombardier Recreational Products (BRP) | Uncharted Playgrounds |
| Digital products and experiences | Cossette | Relief | Le Journal de Louise |
| Business results and strategy | LG2 | Lassonde – Oasis | Redonner du jus à la marque iconique d’ici |
For the first time this year, six Gold winners also received a Coup de Cœur award thanks to their fresh perspective, originality or emotional impact.
2023 IDÉA COUP DE CŒUR AWARDS
| Discipline | Agency/Studio/Production company | Client | Title |
| Craft/Production | Circonflex – LG2 – Olivier Girard – Paul-Étienne Côté | Circonflex | Lorem Ipsong |
| Creative advertising | LG2 | Préma-Québec | Le livre de 1,8 livre |
| Design | Paprika | Nicole Milette | Dumouchel impérissable |
| Media | CARTIER | Ordre des ingénieurs du Québec | Génie ou quoi? |
| Digital products and experiences | Sid Lee | IGA and the Fondation Charles-Bruneau | Durs à cuire : le jeu |
| Business results and strategy | LG2 | GSoft | Dépoussiérer le B2B avec l’ultra-personnalisation |
This year’s competition shines a light on 198 local and international brands, along with their business partners, which numbered among the 2023 winners.
See the full list of winners at https://concoursidea.ca/gagnants/idea/2023
“The winning projects demonstrate the economic, social and cultural value created by industry professionals and artisans,” says Dominique Villeneuve, President and CEO of the A2C. “Innovation and creativity are the driving forces behind progress and successful business results. The Idéa Awards are an outstanding demonstration of the power of creative communication, across all its disciplines. It’s a privilege to honour the people behind these transformative projects.”
“The awarded projects testify to the power of imagination, the merging of aesthetics and functionality, and the relentless pursuit of innovation,” add Julie Royer and Mario Mercier, Co-Presidents of the SDGQ. “They are a source of inspiration and a reminder that when passion meets purpose, true genius emerges. Congratulations to the winners, who have given us a visual symphony that will inspire countless professionals and generations to come.”
A large-scale promotion will roll out in the coming days, including a Hublo article dedicated to the Grand Prix winners, which will be available online and in print in Le Journal de Montréal and Le Journal de Québec on June 9. A special edition of Grenier Magazine will also be published on June 12. Several digital ads will be featured in various media, including La Presse, Radio-Canada, Le Devoir and Québecor.
A2C would like to acknowledge the contribution of its partners and collaborators who helped make the Idéa Awards possible: Québecor Expertise Média, La Presse, CBC & Radio-Canada Solutions Média, Bell Media, LJT Lawyers, Cineplex Media, Google, Télé-Québec, Corus, TV5 and Unis TV, Le Devoir, La tête chercheuse, Globe Media Group, L’Empreinte, Grenier and Le bec. Special thanks also go to Les Évadés, Consulat, Jocelyn Michel and Shoot Studio for the promotional campaign, and to Altitude C, Gabriel Poirier-Galarneau, Post-Moderne, Bifurk, Lamajeure, Sud°Ouest and Unibroue for overseeing the 2023 awards ceremony.
About the Idéa Awards
Organized by the A2C, in collaboration with the SDGQ, the Idéa Awards is a contest designed to bring together professionals from Quebec’s creative communications industry. Inspired by major international and national competitions, the Idéa Awards celebrate the diverse talent of local professionals, artisans, and clients in six major disciplines: Advertising, Design, Media, Craft/Production, Digital products and experiences, and Business results and strategy.
About the A2C
The Association of Creative Communications Agencies (A2C) is the voice of over 100 agencies in Quebec of different sizes, configurations and specialties, all with one thing in common: a commitment to creative communications. Its members generate more than 85% of the industry’s revenues in Quebec and contribute to the success of companies here and abroad. Our mission is reflected in various services and initiatives that aim to guide these agencies and ensure vitality and excellence within the entire industry. For more information, visit a2c.quebec.
About the SDGQ
The Société des designers graphiques du Québec (SDGQ) was created in 1972. It is a professional organization that promotes graphic design in Quebec and contributes to its members’ professional and economic development. www.sdgq.ca/
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Information:
Alexandrine Lord-Dextradeur
Marketing & Communications Advisor
Association of Creative Communication Agencies (A2C)
514-609-0907 | a.lord-dextradeur@a2c.quebec