Montreal, June 13th 2024 – The Association of Creative Communications Agencies (A2C), in collaboration with the Société des designers graphiques du Québec (SDGQ), announced today the winning projects of the 5th edition of the Idéa Awards. The day began with the online unveiling of the Bronze and Silver awards, followed by a festive evening event at New City Gas, attended by more than 1,150 industry professionals, where Gold, Coup de Coeur and Grand Prix awards were awarded.
These awards highlight excellence and innovation in Quebec’s strategic and creative communications industry, a sector that employs over 12,000 professionals, makes a significant contribution to Quebec’s economy and culture, and represents the 2nd largest source of income for artists and craftspeople (directors, image and sound technicians and other freelancers).
This year, over 1,300 projects were submitted by more than 260 companies. Six (6) projects stood out for their exceptional quality of execution, innovative approach, creativity and impressive business results, winning the highest distinction: a Grand Prix Idéa.
2024 IDÉA GRANDS PRIX AWARDS
- Business results and strategy : La bûche volontaire, by Sid Lee for IGA – Sobeys
- Media : Bill the Maple, by Rethink for Maple from Canada – Producteurs et productrices acéricoles du Québec (PPAQ)
- Advertising : Fresssh, by LG2 for Maxi
- Design : The Gund, by Principal for The Gund
- Digital products and experiences : Má Sài Gòn Space, by KOKI-KIKO et Tux Creative House for Má Sài Gòn (Mother Saigon)
- Craft/Production : On vit l’été à fond, by Telescope Films et Cossette for l’Alliance de l’industrie touristique du Québec
In all, some 190 brands from here and abroad, and their business partners, have earned a place in the 2024 awards.
Discover the complete list of winners here.
“Today, we celebrate not only the outstanding achievements that have made an impact, but all the strategic and creative work behind these projects that are delivering business results. It is through such initiatives that the industry’s essential role in creating economic, social and cultural value is borne. We are proud to pay tribute to those behind these projects,” says Dominique Villeneuve, President and CEO of A2C.
“Each award-winning project is the fruit of a constant quest for excellence, proving that the fusion of business strategy and design can generate remarkable results. The winners show that audacity is a driver of commercial success that generates results. Our congratulations go out to those who push the boundaries of what is possible and raise the standards of our industry,” say Julie Royer and Mario Mercier, co-presidents of the SDGQ.
The A2C would like to thank its partners for their contribution in the Idéa Awards: Quebecor Expertise Media, Atelier La Presse, CBC & Radio-Canada Media Solutions, Bell Media and Cogeco Media – as well as its collaborators – Cineplex Media, Télé-Québec, LJT Avocats, PATTISON Affichage, Google, TV5 et Unis TV, Spotify Advertising, Globe Media Group, Grenier and le bec. Special thanks to Compagnie et cie for the identity grid and promotional campaign, to Charles Desmarais for the animations, to Altitude C for organizing the event, to Gabriel Poirier-Galarneau for directing, to Post-Moderne for editing, to Lamajeure for sonic branding, music, design and sound mixing, to Sud°Ouest for video production, to Le Studio de tournage and to Unibroue.
About the A2C
Founded in 1988, A2C is dedicated to fostering excellence, promoting and advocating for its 107th member agencies. Its ambition is to make the strategic and creative communications industry a key player in the creation of economic, social and cultural value. For more information, visit a2c.quebec.
About the SDGQ
The Société des designers graphiques du Québec (SDGQ) was created in 1972. It is a professional organization that promotes graphic design in Quebec and contributes to its members’ professional and economic development. www.sdgq.ca/
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Contact :
Adam Rachidi Alaoui
Advisor, Communication and public relations
Association of Creative Communications Agencies (A2C)
438 994-6103 | a.rachidi@a2c.quebec