A2C is proud to launch A2CMieux, a new podcast series that explores the major transformations taking place in Quebec’s creative communications industry. Through frank and lively discussions between experts from both the agency and client sides, the series offers a fresh look at the trends and issues that are redefining our ecosystem, bringing agencies and brands closer together.
Each episode features a duo of professionals (one agency, one brand) who challenge each other’s perspectives in a stimulating — sometimes heated, but always constructive — exchange.
Objectives
- Offer insightful and timely perspectives;
- Stimulate strategic thinking;
- Inspire concrete courses of action to move the entire industry forward.
Topics covered
Throughout the episodes, A2CMieux will focus on strategic issues that shape our sector, such as:
- The new value of agencies
- Branding in the age of performance
- Experiential marketing in the digital age
- Responsible communication
- And more
Episodes
-
Episode 1 – Quelle est la place de l’A2C dans la nouvelle création de valeur des agences? (in French only)
This inaugural episode brings together Thomas Lecordier, CEO, and Stéphane Mailhiot, Chairman of the Board, who present the A2C’s renewed vision.
-
Episode 2 (online October 9)
This episode will feature two women who are experts in communication and whose paths have crossed over time.
Listen to A2CMieux
Find the episodes on your favorite platforms:
Sign up for our newsletter to receive episodes before anyone else!
Acknowledgements
A2C would like to thank Studios Octave for producing, mixing, and providing music (from its OMA catalog) for the first episodes of A2CMieux. Special thanks to Compagnie et cie for the podcast’s visual identity, as well as to Altitude C for its support in producing the pilot project.
