Unique experiences to better understand local media and better integrate them into your media plans! Be a driver of change so that local media receive their fair share of investment!
As part of the Mouvement média d’ici, A2C is launching the Circuit média d’ici to help young media professionals working in media agencies develop effective media plans that ensure the proper place of local media in each of their recommendations.
How? By taking part in the Certification média d’ici (CMI), which is the cornerstone of the Circuit, and by discovering behind-the-scenes insights into local media and experiencing unique opportunities with our media partners (see below).
Who? Any media professional working in an agency for less than 3 years. The agency must be a member of A2C.
A cumulative experience that is worth gold!
The more experiences you complete (in addition to the Local Media Certification), the higher you move up in the ranking:
- Bronze certification: Certification média d’ici + one (1) experience
- Silver certification: Certification média d’ici + three (3) experiences
Bronze and Silver certified participants will receive a digital badge attesting to the new skills acquired.
- Gold certification: Certification média d’ici + at least four (4) experiences
Gold-certified participants, in addition to the digital badge, will receive a recognition campaign across A2C touchpoints (LinkedIn, Instagram, Facebook, and website/newsletter). Perfect for your personal brand!
Our media partners:
Atelier La Presse
Designed as a true immersion, this half-day experience is intended for media planners, both agency-side and client-side, who wish to better understand La Presse from the inside. Through interactive experiences, human encounters, and exploration of its platforms, participants discover its history, its journalistic reality, and its place in Québec culture, while also understanding how La Presse is built and creates value, both editorially and commercially. A rare opportunity to go behind the scenes of this media outlet and experience a concrete, enlightening, inspiring experience that fuels strategic thinking.
- Dates : March 26 and June 4
- Registration link: Contact your representative
Bell Media
Experience the Bell Media multiplatform ecosystem.
Dive into a half-day immersive experience designed to spark your curiosity and stimulate your creativity. Discover the richness of Bell Media’s multiplatform ecosystem, from television to radio, from out-of-home to digital, and be inspired by the way our solutions come together to create unique media opportunities. An interactive experience that will allow you to explore, learn, and see Bell Media from a new perspective.
- Date : April 14
- Registration
CBC & Radio-Canada Solutions
“Supporting the next generation is at the heart of our priorities at CBC and Radio-Canada Media Solutions. Our collaboration on this program is a natural extension of our Young Marketers / Médias d’icitte initiative, which has already trained more than 90 young professionals. It is a privilege to join forces with A2C and local media partners to build the future of our media ecosystem.”
Patricia Chateauneuf, General Manager, Multiplatform Media Sales, Quebec, CBC and Radio-Canada Media Solutions.
- Dates: To be announced
- Inscription: To be announced
Cogeco
- Dates: To be announced
- Inscription: To be announced
Quebecor Expertise média
Visit a large variety show set, then head to 4545 to visit the Salut Bonjour studio, TVA Sports, QUB Radio, and the newsroom, followed by a lunch conference.
- Dates: To be announced
- Inscription: To be announced
TV5 UNIStv
Dive into the heart of the Canadian French-language media landscape with a dynamic and engaging half-day workshop at TV5’s offices in Old Montréal. Discover, in an immersive and interactive way, the strategic value of TV5, its channels (TV5, Unis TV) and platforms (tv5unis), within a media plan. Go behind the scenes and access exclusive content. Through concrete scenarios, you will experience how TV5 reaches diverse and engaged audiences that are often difficult to reach elsewhere.
- Dates: March 12, April 15, May 5
- Registration
