The media industry is going through an unprecedented crisis. For several years now, the migration of advertising investments to global digital platforms has deprived them of significant revenues to enable them to imagine, produce and distribute local content.This is why A2C launched the Mouvement média d’ici. This Movement seeks to raise awareness among all industry players of the difficult situation facing local media.
Pledge “I support the Mouvement média d’ici”If you are a company or organization that :
- Already invests more than 25% of its digital media budget in Canadian media
- Is committed to evaluating options and alternatives to increase its digital investment in Canadian media (local and regional) with the objective of reaching or surpassing the 25% target
- Be an agency that proposes responsible media plans or marketing initiatives with the objective of reaching or surpassing the 25% target for digital media investment in Canadian media.
ObjectiveQuebec’s advertising industry has set itself the goal of doubling the share of digital budgets going to local media over the next three years. Achieving this objective would inject more than $200 million a year into our ecosystem, thereby contributing to the health of local media and the creation of home-grown content.