Born in 2018 under the impetus of the Conseil des directeurs médias du Québec (CDMQ), Immédia got a second wind in 2022 thanks to the Comité permanent média, which was set up following the CDMQ’s integration into A2C.
The event provides a forum for media experts to discuss opportunities, challenges and trends in their sector. This format allows participants to deepen their knowledge on major themes affecting their current and future business practices, in addition to networking with their peers.
Who is this event for?
- Agencies
- Advertisers
- Media
- Representatives
- Suppliers
2025 Edition
The 2025 edition of Immédia took place on October 16 in Montreal, bringing together experts from the local media ecosystem around the theme “Reinventing Ourselves Together.” This flagship event unfolded over a full day, offering increased opportunities for reflection, knowledge sharing, and networking.
In a context of profound transformation across the industry, Immédia 2025 addressed the challenges and opportunities reshaping media practices.
Throughout the day, participants attended:
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Conferences on the evolution of media agency business models and the strategic role of innovation
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Discussions on the digital experience of live sports and changing consumer behaviors
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Presentations focused on the rise of retail media and the evolution of the consumer journey
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Reflections on new measurement tools, performance evaluation, and transparency
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Conversations on culture as a performance driver and on engaging the next generation around local media
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Networking moments that fostered knowledge sharing and collaboration within the media ecosystem
Participants left with concrete takeaways to optimize their strategies and actively contribute to the future of media in Quebec.
