Substance

Substance is the independent agency that ingeniously and boldly propels local and international brands forwards. With our special formula that blends creation, content and media, we’re the one-stop shop acting as a catalyst for your success. After more than 12 years of refining our expertise, we partnered up with another giant that’s just as ambitious us: Church+State. Together, we are Group 219: a network of Canadian independent and specialized agencies, all working in perfect harmony.

About the agency

Number of employees : 75
Year of foundation : 2012
Location of offices : Montréal et Toronto

Spark a reaction
Catalyze success
Exceed expectations

 

Services offered

  • Strategic planning
    • Brand repositioning
    • Commercialization plan
    • Go-to-market approaches
    • Market analysis
    • Research and evaluation
    • Strategic planning
    Design
    • Branding
    • Corporate communications
    • Environmental design
    • Graphic design
    • Packaging
    Advertising
    • Broadcast production (radio and television)
    • Content marketing
    • Multi-platform campaign
    • Point-of-sale campaign (POS)
    • Print production
    Relational
    • Business to Business
    • Customer loyalty program
    • Customer relationship management (CRM)
    • Email marketing
    • Influence campaign
    • Public relations
    • Relational marketing
    Digital
    • Digital production
    • Ecommerce
    • Marketing data analytics
    • SEO/ SOM
    • Social media
    Others
    • Employer brand
    • Linguistic and copywriting services
    • Shopper marketing
    Medias
    • Media buying
    • Planning and creativity
    • Programmatic
    Experiential
    • Promotion
    • Sponsorship

Industry expertise

  • Agriculture and agri-food
  • Alcohol and alcoholic beverages
  • Automotive
  • Culture and entertainment
  • Education
  • Energy and natural resources
  • Engineering
  • Environment
  • Fashion and beauty products
  • Food
  • Government and public services
  • Insurance and financial services
  • Legal services
  • Lottery games and casinos
  • Medias
  • Non-profit organizations
  • Packaged goods
  • Pharmaceuticals
  • Processing and manufacturing
  • Professional services
  • Real estate
  • Renovation and construction
  • Restaurants
  • Retail and wholesale
  • Social
  • Sports
  • Technology
  • Telecommunications
  • Transportation and distribution
  • Travel and tourism

Main clients

  • RONA Inc.
  • Groupe Tremblant
  • Saputo
  • RE/MAX
  • Groupe Metro
  • Réseau LCI Éducation
  • DoorDash
  • PPG Paints
  • Gray Collection
  • Garda World
  • Banque Nationale