2021 Idéa Awards
A STRONG INDUSTRY CELEBRATED DURING A HIGHLY ENTERTAINING AWARD CEREMONY
PRESS RELEASE
Montreal, June 16, 2021 – The creative communications industry came together virtually to pay tribute to the very best ideas from 2020 during the 2nd edition of the Idéa Awards, hosted by Nicolas Ouellet. The six projects that impressed the juries the most, thanks to the quality of their execution and by exceeding their business objectives, were rewarded with the ultimate prize: a Grand Prix Idéa in their respective discipline.
More than 3,000 professionals took part in the event to celebrate their colleagues and the projects that stood out the most during a year upended by a global pandemic. Despite the setbacks of the past year, industry professionals doubled down and showed off their strategic and creative talent for supporting clients.
In addition to rewarding agency expertise, studios, production firms, and artisans, the award ceremony showcased 172 brands from here and abroad.
The six recipients of the 2021 Grands Prix Idéa:
|
Disciplines |
Agencies |
Project |
Clients |
|
Advertising |
lg2 |
Ben oui, on a tout fait ça! |
Maxi |
|
Design |
Wedge |
Aupale Vodka |
Aupale Vodka |
|
Media |
Touché! |
Women On The Road |
BRP Can-Am On-Road |
|
Craft/Production |
Cossette – Colagene – Alexandre Jutras – Owen Gent |
Écrire, ça libère |
Amnesty International |
|
Digital products and experiences |
Locomotive |
SOS violence conjugale |
SOS violence conjugale |
|
Business results and strategy |
Cossette |
Long Live Little Brats |
Montreal Children’s Hospital |
“Once again, we were blown away by the overall quality of the projects submitted: the insights were strong and inspiring, the executions were brilliantly carried out, and the impressive results speak for themselves. Every project rewarded is proof of how much our professionals contribute to the economy, especially during a year filled with enormous challenges,” said Dominique Villeneuve, President and CEO of the Association of Creative Communications Agencies (A2C).
“This year’s edition has shed light on the immense creativity of every discipline. Creative in a broad sense, but also creative in their ability to find ingenious solutions to meet clients’ business needs. We can be proud of our thriving industry filled with exceptionally talented individuals,” added Véronik L’Heureux, President of the Conseil des directeurs médias du Québec (CDMQ) and Senior Vice-President, Managing Director of Publicis Média’s Montreal office.
“The quality of the winning projects is undeniable! It’s nice to be able to celebrate these extraordinary projects with our entire industry, despite the distance between us. It’s a nice reward for all the work our industry’s professionals, including graphic designers, have done over the past year,” said Julie Royer, Vice-President of the Société des designers graphiques du Québec (SDGQ).
In addition to the six Grands Prix, several projects were bestowed Gold, Silver, and Bronze awards. Visit the Idéa Awards’ website for photos and videos of the winners. Moreover, starting on June 17th, a promotional campaign listing the winners will be featured in several industry and business media outlets thanks to major partnerships.
The A2C would like to thank its partners – Québecor Expertise Média, La Presse, CBC & Radio-Canada Solutions Média, Bell Media, Office québécois de la langue française, Normes de la publicité, Cogeco Force Radio, TV5/ Unis TV, LJT Avocats, L’Empreinte, Grenier aux nouvelles, bec – as well as its collaborators – Publicis Montréal, Champagne Club Sandwich (Gabriel Poirier-Galarneau), Chop Chop, Supersavant, and Gimmick.
About the Idéa Awards
The Association of Creative Communications Agencies (A2C), in partnership with the Conseil des directeurs médias du Québec (CDMQ) and the Société des designers graphiques du Québec, has created an award show representing a wide array of disciplines of the creative communications sector. www.concoursidea.ca
About the A2C
The A2C is the voice of more than 80 agencies in Quebec of different sizes, configurations, and specialties, but all with one thing in common: a commitment to creative communications. Its members generate more than 80% of the industry’s revenues in Quebec and contribute to the success of companies here and abroad. Our passion is reflected in various initiatives that aim to guide these companies and in this way we aim to ensure vitality and excellence within the entire industry. For more information, visit www.a2c.quebec/en.
About the SDGQ
The Society of Graphic Designers of Quebec (SDGQ) was created in 1972. It is a professional organization that promotes graphic design in Quebec and contributes to its members’ professional and economic development.
About the CDMQ
The CDMQ’s mission is to be a point of convergence of opinions and information, an organization that defends the interests of advertisers/agencies, and a promotion and stimulation tool for media. For more information, visit www.cdmq.ca.
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More information:
EMILIE CHACON
Advisor, Marketing Communication
Association of Creative Communications Agencies
514 475-6371 | e.chacon@a2c.quebec