Montreal, February 12th, 2024 – The Association of Creative Communications Agencies and the Société des designers graphiques du Québec announced the jurys overseeing the six disciplines of the Idéa Awards. The six esteemed Chairs have been meticulously selected by advisory committees comprising professionals from their respective fields. They will lead the discussion with incredible jury members in their specific field. 


  • Advertising: Guillaume Bergeron, Partner, Creative Copywriter, LG2 
  • Design: Julien Hebert, Designer Lead, Principal 
  • Media: Thierry Lessard, Head of Data and Technology, CARTIER 
  • Digital Products and Experiences: Élisa Ève De Serres, Partner, Product Owner and Product Team Leader, Mirego 
  • Business Results and Strategy: Pascal Routhier, Chief Strategy Officer and Partner, Rethink  
  • Craft/Production: Eva Van Den Bulcke, Vice-President, Director, Septième 


To discover the full roster of jury members, please visit: (in French only). 


“In these times of unprecedented challenges, the resilience and ingenuity of our industry has become more evident than ever, setting new standards for creativity and innovation. This year, we are particularly pleased to announce the composition of our juries, each a constellation of the finest minds in their respective fields. These professionals not only possess a sharp sense of excellence, but also embody the spirit of our time, having navigated the complexities of our industry with grace and foresight. Their expertise will not only highlight our industry’s outstanding achievements, but also inspire a new wave of innovation, positioning the Idéa Awards as the beacon of excellence in creative communications.”

Dominique Villeneuve, President and CEO of A2C 


The call for entries’ deadline is on March 8, 2024, at 5 p.m.  


The A2C would like to thank its partners for their contribution in the Idéa Awards: Quebecor Expertise Media, Atelier La Presse, CBC & Radio-Canada Media Solutions and Bell Media – as well as its collaborators – Globe Media Group, LJT Avocats, Grenier et le bec. Special thanks to Compagnie et cie for the promotional campaign, and to Altitude C, Post-Moderne, Lamajeure, Sud°Ouest and Gabriel Poirier-Galarneau for organizing the 2024 Awards Ceremony. 


About the A2C   

Founded in 1988, A2C is dedicated to fostering excellence, promoting and advocating for its 100 member agencies. Its ambition is to make the strategic and creative communications industry a key player in the creation of economic, social and cultural value. For more information, visit 


About the SDGQ    

The Société des designers graphiques du Québec (SDGQ), created in 1972, is a professional organization dedicated to the promotion of graphic design in Quebec and the professional and financial development of its members.   

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Adam Rachidi Alaoui 

Communications and Public Relations Advisor 

Association of Creative Communications Agencies 

438 994-6103 |