The 2024 Idea Awards – Announcement of Jury Chairs

Montreal, January 15th, 2024 – The Association of Creative Communications Agencies (A2C), in collaboration with the Société des designers graphiques du Québec (SDGQ), is pleased to unveil the identities of the six people who will chair the juries for the 5th edition of the Idea Awards:


  • Craft/Production: Eva Van Den Bulcke, Vice-President, Director, Septième
  • Advertising: Guillaume Bergeron, Associate, Creative Copywriter, LG2
  • Design: Julien Hebert, Designer lead, Principal
  • Media: Thierry Lessard, Head of Data and Technology, Cartier
  • Digital products and experiences: Élisa Ève De Serres, Associate, Product Owner and Product Team Leader Mirego
  • Business results and strategy: Pascal Routhier, Chief Strategy Officer and Associate, Rethink

The chairs were selected by advisory committees made up of professionals from each of the disciplines, on the basis of their excellence in their field, their contribution to the industry, the recognition they have received from their peers, and their influence at national and international levels, whether through their achievements or their participation in past juries. Their role will be to instill their unique and innovative vision to their jury members and to ensure that the deliberations are fair and reflect the essence of the Idea Awards: celebrating the best of creative and strategic  communication in Quebec. The composition of each jury will be announced in the coming weeks, on the Idea Awards’, A2C’s, SDGQ’s and Grenier aux nouvelles’ digital platforms.

Preparing submissions? Check out the Guide du soumissionnaire to learn more about the awards. You can also participate and/or watch the free preparatory webinars to help you better position your submissions and perfect your case writing skills. Artisans, production companies, agencies, studios, technology firms and clients have until February 23rd, 2024, to submit their best projects of the past year.


To find out more about the 2024 Idea Awards, visit


The A2C would like to thank its partners for their contribution in the Idea Awards: – Quebecor Expertise Media, Atelier La Presse, CBC & Radio-Canada Solutions Média and Bell Média – as well as its collaborators – Globe Media Group, LJT Avocats, Grenier et le bec. Special thanks to Compagnie et cie for the promotional campaign, and to Altitude C, Post-Moderne, Sud°Ouest and Gabriel Poirier-Galarneau for organizing the 2024 Awards Ceremony.



About A2C

Founded in 1988, A2C is dedicated to fostering excellence, promoting and advocating for its 100 member agencies. Its ambition is to make the strategic and creative communications industry a key player in the creation of economic, social and cultural value. For more information, visit


About the SDGQ  

The Society of Graphic Designers of Quebec (SDGQ), created in 1972, is a professional organization dedicated to the promotion of graphic design in Quebec and the professional and financial development of its members.


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Information :  

Adam Rachidi Alaoui

Communications and Public Relations Advisor

Association of Creative Communications Agencies (A2C)

438 994-6103 |