Unveiling of the six chairs of the Idéa Awards’ jurys 2021 edition

Idéa Awards 



Montreal, January 25, 2021 – The Association of Creative Communications Agencies (A2C) in collaboration with the Conseil des directeurs médias du Québec (CDMQ) and the Société des designers graphiques du Québec (SDGQ), is revealing the six experienced professionals who will chair each jury of the 2021 Idéa Awards. They are:


  • Craft/Production: Andres NorambuenaVP, Content and Experiential, BLVD/Rodeo Fx 
  • AdvertisingJulie DesrochersCreative DirectorSid Lee 
  • Design: Jean-Sébastien BaillatCreative Director and FounderBaillat Studio 
  • MediaAxel DumontPresidentCossette Media Canada 
  • Digital products and experiences: Maya RiouxCreative Director, Digital Marketing, Airbnb 
  • Business results and strategyValérie SapinMarketing Director, Experience Client and Energy Efficiency, Énergir 

Selected by advisory committees within each discipline, these professionals have each made their mark in their respective fields thanks to their excellent work and their contribution to the industry. They have also been recognized by their peers in national and international awards and have been members of other juries. They will act as guardians of the Idéa Awards’ mission and will bring their unique vision of their respective practice into the jury’s deliberations. The full list of jury members will be announced in spring. 


To find out more about the jury’s presidentsconcoursidea.ca/jurys  


Showcase your own and impress the members of the jury in business results and strategy or media btaken part in webinars offered by two duos of experts in the field on January 27 and 28. Register. 


Agencies, advertisers, production firms, and artisans have until March 12 to submit their best projects online. 


About the A2C 

The A2C is the voice of almost 70 agencies in Quebec of different sizes, configurations, and specialties, but all with one thing in common: a commitment to creative communications. Its members generate more than 80% of the industry’s revenues in Quebec and contribute to the success of companies here and abroad. Our passion is reflected in various initiatives that aim to guide these companies and in this way we aim to ensure vitality and excellence within the entire industry. For more information, visit www.a2c.quebec/en. 


About the SDGQ 

The Society of Graphic Designers of Quebec (SDGQ) was created in 1972. It is a professional organization that promotes graphic design in Quebec and contributes to its members’ professional and economic development.  


About the CDMQ 

The CDMQ’s mission is to be a point of convergence of opinions and information, an organization that defends the interests of advertisers/agencies, and a promotion and stimulation tool for media. For more information, visit www.cdmq.ca. 


More information:  


Advisor, Marketing Communication 

Association of Creative Communications Agencies 

514 475-6371 | e.chacon@a2c.quebec