A. Lassonde And Keurig Dr Pepper Canada: client-partners Of The 2023 A2C’s concours Relève

The Association of Creative Communications Agencies (A2C) is pleased to announce the return of its Relève Communication and Relève Marketing contests. The participating teams recently discovered the mandates they will be working on over the next four months, during a meeting with stakeholders and client-partners.

 

 

 

The Association of Creative Communications Agencies (A2C) is pleased to announce the return of its Relève Communication and Relève Marketing contests. The participating teams recently discovered the mandates they will be working on over the next four months, during a meeting with stakeholders and client-partners.

 

These competitions offer students in communications, marketing, administration, advertising and design a unique opportunity to put their learnings into practice and enrich their academic experience. Over the past 30 years, almost 2,000 industry professionals have taken part in them. 

 

Participants in the Relève Communication and Relève Marketing contests are tasked with the elaboration of a communications plan and a marketing plan respectively, based on a real business challenge. This year, they’ll have to impress two well-known and beloved Canadian brands: A. Lassonde for the Relève Communication and Keurig Dr Pepper Canada for the Relève Marketing. Agencies LG2 and Havas Montreal will support their respective clients through all stages of the project. 

 
PARTICIPATING UNIVERSITIES 
Relève Communication 
  • ESG UQAM, in collaboration with the Faculty of Communication of UQAM 
  • FSA ULaval 
  • John Molson School of Business – Concordia University 
  • University of Sherbrooke 
Relève Marketing 
  • University of Sherbrooke School of Management 
  • UQTR School of Management – Department of Marketing and Information Systems 
  • FSA ULaval 
  • HEC Montreal 
  • John Molson School of Business – Concordia University 

 

Teams will be presenting their proposals to a jury composed of industry professionals at the end of April. The winning teams will be announced at a cocktail reception in May and honored at the Idéa Awards ceremony in June. 

 

The A2C would like to thank Keurig Dr Pepper Canada and A. Lassonde for their indispensable help with these initiatives. Special thanks to Joanne Nantel and France Wong (Bleublanrouge), co-leaders of the Relève Marketing, and to Jean-Hugo Filion (Cossette) and Pascal Routhier (Rethink), co-leaders of the Relève Communication. We would like to thank Grenier aux nouvelles (media partner) and La Factry (training partner) for their support. 

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