Revue de l’année
This section presents the latest edition of our Revue de l’année. It provides a comprehensive overview of the actions, milestones and achievements, which have not only supported and strengthened our mission, but also taken us a step closer to realizing our ambition.
Report on the Economic study of the communications and marketing industry in Quebec
Raymond Chabot Grant Thornton (2015)
A study conducted by RCGT for the A2C, in collaboration with the APP. To find out more about the state of the industry, including data, detailed tables and graphs, and methodology. Download the study. (in French only)
10 facts about the communications and marketing industry in Quebec
A2C (2015)
See how the industry contributes to Quebec’s prosperity based on data from the study. Download (in French only)
Presentation on the portrait of the communications and marketing industry in Quebec
A2C (November 10, 2015)
Presentation to the Board of Trade of Metropolitan Montreal (BTMM), at the event Quel avenir pour l’industrie de la communication marketing au Québec, providing an overview of the most important elements of the economic study. A talk by Dominique Villeneuve, former CEO of the A2C, during the What does the Future Hold for the Communications and Marketing Industry In Quebec? at the Board of Trade of Metropolitan Montreal (BTMM), presenting an overview of the study’s key elements. Download (in French only)
Agency Selection Guide
Find the right agency for your business needs with this exclusive tool developed by the A2C. It describes an in-depth, step-by-step process and offers an array of tips. It also includes the following appendices: elements to add to your RFP based on the type of contract or mandate to be awarded, a checklist for verifying whether your RFP complies with best practices, as well as types of agency services and departments. Download (in French only)
Request for Proposals (RFP) Template
This template will give you a good foundation when it comes time to produce your next request for proposals to select an agency. Download (in French only)
Come Together
This guide will help you increase the value of the client-agency relationship that is at the heart of a productive business partnership. Download (in French only)
The Client’s Brief
Creating the perfect brief can be a challenge. That’s why we’ve prepared this guide describing the best practices for a communications agency brief. Start off on the right foot! Download (in French only)
Magic and Logic
Marketing services, in tandem with procurement professionals, must get the most out of their client-agency relationship. Agencies for their part must make sure they remain profitable and sustainable businesses. See how to redefine sustainable business practices so they are in line with every key player’s goals. Download (in French only)
Guide to Responsible Media Practices
The Guide to Responsible Media Practices (in French only) is designed for media professionals, both agencies and advertisers. It is intended to serve as a guideline for a responsible media approach by supporting the local media ecosystem while benefitting advertisers and consumers in a socially, culturally, and economically positive way. Download (in French only)