Services and Benefits

Advantages of membership

  • Be part of a united front that defends the interests of agencies
  • Actively contribute to finding solutions to the issues that affect a proactive, evolving industry
  • Access to tools and training activities that promote professional growth
  • Inspire young professionals in the industry

Highlights of 2021-2022

  • 55,200 views of the Agency Directory, a gateway to new business partners
  • 300 requests for proposals shared
  • 45 clients advised in their agency selection process
  • 27 training activities, webinars, and workshops
  • 8 surveys and studies
  • 1 Guide to Responsible Media Practices and Local Media Index

Overview of the year

Navigate the new economic realities

The labour shortage is a major challenge for our industry. To this end, we’ve implemented an action plan to help acquire and retain talent.


  • Advocacy and promotion of agencies (selection process, pricing and negotiation of collective agreements)
  • Tools for leaders: Executive Summit, HR, management, etc.
  • Continuing education and succession


Other projects for the A2C:


  • Emphasizing the value of services provided by agencies
  • Equity, diversity, and inclusion
  • Mouvement média d’ici
  • Advertising production
  • 2023 Idéa Awards


Propelled by the willingness to help executives overcome their daily challenges, the A2C offers a range of services and benefits to optimize their management processes and operations. Consult the full list to find out more.


List of Services (French only)

Member Access

This portal includes exclusive content only accessible to executives of the A2C’s member agencies.


  • Reference documents and tools
  • Contract templates
  • Notices issued by the A2C
  • Discounts from partners
  • Various surveys and studies