Advantages of membership
- Be part of a united front that defends the interests of agencies
- Contribute actively to the issues facing a proactive industry on the move;
- Inspire the industry’s next generation.
- Free admission to the Leader’s Summit (value of $550/executive).
- 12 contract and policy templates valued at over $45k, nearly 10 times the average membership rate.
- Various events and training courses offered free of charge (annual investment of $150 k).
- Idéa Awards: greater visibility in the business community and redistribution of revenues to the industry as a whole.
- Equal representation of small, medium and large agencies on the Board to ensure a diversity of viewpoints.
Highlights of 2023-2024
- 65,400 visits/year to the Agency Directory, a gateway to new business partners
- 28 clients advised in their agency selection process
- 590 students participated in A2C’s Relève activities
- 8 surveys and studies
- 39 training activities, webinars, and workshops
- 250 requests for proposals shared
- 1 Guide to Responsible Media Practices and Local Media Index
Navigate the new economic realities
- Advocacy and promotion of agencies (selection process, pricing and negotiation of collective agreements)
- Tools for leaders: Leader’s Summit, HR, management, etc.
- Continuing education and new talent
Other projects for the A2C:
- Emphasizing the value of services provided by agencies
- Equity, diversity, and inclusion
- Mouvement média d’ici
- Advertising production
- 2025 Idéa Awards
Services
Propelled by the willingness to help executives overcome their daily challenges, the A2C offers a range of services and benefits to optimize their management processes and operations. Consult the full list to find out more.
List of Services (French only)
Member Access
This portal includes exclusive content only accessible to executives of the A2C’s member agencies.
- Reference documents and tools
- Contract templates
- Notices issued by the A2C
- Discounts from partners
- Various surveys and studies