Hall of Fame

The A2C Hall of Fame celebrates outstanding individuals who have left their mark on the marketing communications industry in Quebec. Great visionaries from different professional backgrounds, each in their own way, have made an exceptional contribution to the excellence and vitality of the industry, are honoured annually.

The Hall of Fame aims to highlight the following professional profiles:


  • Builder: awarded to a senior executive for their overall contribution to the industry
  • Beacon: awarded to a communications professional who has inspired others through their creativity and strategic thinking
  • Ally: awarded to a partner for their commitment to the industry

Recipients are selected by members of the A2C’s board of directors during a day of deliberation.

2022 edition:

The Great Interviews event, which will honour the 2022 A2C Hall of Fame laureates, was held on Thursday, December 1st at the Cinémathèque québécoise.

2022 Laureates :


Jacques Duval – Builder Profile

Executive Chairman, EERS

Past Chairman, McCann Canada

Former President and CEO, Marketel

Presented to a senior executive for the importance of his or her work.


As head of Marketel, Jacques Duval was the first, in 1987, to enter into a partnership with an international network – McCann-Erickson – while maintaining majority Quebec ownership. This enabled him to serve major clients such as L’Oréal, Coca-Cola and Air Canada on a national scale from Montreal. For Air Canada, which was struggling to emerge from bankruptcy in 2004, he was behind an unusual and high-impact operation: associating the advertiser with a song performed by none other than Céline Dion. Throughout his career, he has been deeply involved in various major industry issues. As head of the board of directors of the AAPQ (now the A2C), he worked to considerably restrict the practice of speculative presentations (pitches), which were a major drain on agencies’ resources and energies. He was also the only Quebecer elected to the position of Chairman of the Board of the Institute of Communication Agencies (ICA).


Watch the testimonials of Luis Areas and Julie Snyder.

Roger Gariépy – Beacon Profile

Former co-owner and creative director, Bos.

Awarded to a communications professional who has inspired through their creativity and strategic thinking.


Founded with the primary mission of putting creativity first, Bos has had a considerable impact on the Quebec advertising industry. As the agency’s chief creative officer, Roger Gariépy presided over the genesis of some memorable campaigns. Innovative, sometimes provocative, but always highly effective, they contributed to the evolution of Quebec’s advertising landscape. They include Le Journal de Montréal (the campaign with Martin Larocque), Honda (with Martin Matte), the launch of Fido, Hydro-Québec (the talking plugs), Couche-Tard ( Sloche and others), St-Hubert (with Quebec personalities and artists), the Archdiocese of Montreal and Jean Coutu. After the sale of Bos to the Japanese network Dentsu, Roger continued to play a major role in the agency, helping to raise the profile of DentusBos within the network internationally. Since leaving the advertising business, Roger has devoted his time to making films, which have been well received and have won awards at international festivals.


Watch the testimonials of Hugo Léger and Michel Ostiguy.

Me Robert B. Legault – Ally Profile

Lawyer, partner and co-founder, Legault Joly Thiffault lawyers

Awarded to a partner for their commitment to the industry.


Robert Legault is a pioneer in advertising and communications law in Quebec. He played a crucial role in creating the regulatory framework governing advertising in Quebec, in the interests of the industry. For example, he was responsible for many of the regulations that are still in place today for contests and promotions. The law firm Legault Joly Thiffault, now LJT, which he helped found, remains the only firm that truly specializes in advertising law. Throughout his career, Robert Legault has advised almost all of the major advertising agencies in Quebec, as well as a large number of major advertisers and industry associations. He was the main instigator in the creation of the AAPQ, which has since become the A2C. He has greatly contributed to the industry’s development in an orderly and organized fashion.


Watch the testimonials of Raymonde Lavoie, Pierre Savoie and Lyne Robichaud.

Discover previous winners:

2021 Recipients

2019 Recipients


2018 Recipients

2017 Recipients


2016 Recipients


2015 Recipient


2014 Recipient


2013 Recipient


In line with the association’s repositioning and in order to highlight various professional profiles, the A2C Hall of Fame now replaces the Prix Hommage, awarded since 2013. All the details about this announcement can be found in the french version of the press release