The Hall of Fame aims to highlight the following professional profiles:
- Builder: awarded to a senior executive for the importance of his or her work.
- Beacon: awarded to a communications professional who has inspired others through their creativity and strategic thinking
- Ally: awarded to a partner for their commitment to the industry
Recipients are selected by members of the A2C’s board of directors during a day of deliberation.
2024 Recipients
Jane Hope – Builder Profile
Design Director. Branding Consultant. Entrepreneur.
Jane Hope, co-founder of TAXI, played a crucial role in the agency’s spectacular rise. As a leading designer and rigorous manager, she transformed creative ideas into operational realities, guiding projects with a holistic vision of the brand. Her ability to present and simplify complex concepts to clients was the key to the success of emblematic campaigns, such as “The Future is Friendly” for Clearnet. Jane also played an important role in TAXI’s expansion to Toronto and New York. She applied her skills to various other projects, contributing notably to the rebranding of the Montreal General Hospital Foundation. A discreet artisan, Jane has built something great, bringing both sweetness and cohesion.
Pierre Nolin – Beacon Profil
Ex-president, Nolin BBDO
Pierre Nolin, founder of Nolin Larosée, has played a major role in bringing design to the front of Quebec Inc. A visionary and outstanding manager, Pierre spoke the language of business while stimulating creativity, which helped him acquire important clients such as Banque Nationale, Alcan, Bombardier, and Hydro-Québec. Under his leadership, the agency became one of the most respected design firms in Canada, winning numerous awards and carrying out contracts with major clients. After Nolin Larosée joined the BBDO advertising network, Pierre Nolin became the president of the agency, allowing the Montreal office to regain a notable position in the market. Pierre’s career illustrates how design can be elevated to the level of essential added value for companies, allowing him to leave a lasting legacy in the industry.
Yves Lapierre – Ally Profile
Compositor
Yves Lapierre has left an indelible mark on Québec’s advertising and cultural landscape. His ability to quickly compose and transition from one musical style to another has made him a popular collaborator. His cutting-edge company, Studio Tempo, has served a wide range of clients, including giants like Molson, Pepsi, Loto-Québec, Air Canada, and McDonald’s, with whom he has maintained a relationship for nearly 20 years. In parallel with his advertising career, Yves has actively contributed to Québec’s music scene, collaborating with artists such as Robert Charlebois, Ginette Reno, Johanne Blouin, and many others. He has also composed soundtracks for numerous films and TV series. Yves has, in a way, shaped the sound identity of an era by creating pieces that still resonate today.
Find out more about these personalities in the special feature in Grenier magazine on November 18.
Les grandes entrevues
The event Les grandes entrevues will pay tribute to the 2024 recipients on November 20th, at the Bungalow (Montreal). Pierre Nolin will be interviewed on stage, while recordings with Jane Hope and Yves Lapierre will be presented on this occasion. Industry professionals are invited to join in large numbers to celebrate these extraordinary careers and network with their peers. Information and registration (in French)
Discover previous recipients :
History
In line with the association’s repositioning and in order to highlight various professional profiles, the A2C Hall of Fame now replaces the Prix Hommage, awarded since 2013. All the details about this announcement can be found in the french version of the press release
