A few weeks ago, the competition’s 141 categories were unveiled, allowing participants to start thinking about their submissions. Applicants can now officially create an account on the new platform and consult the Entrant’s Guide to begin their submission process.
A first webinar will take place on December 14, at noon, to provide more information about the submission process. More webinars will be held after the holidays to outline the changes that have been made to each discipline and help applicants entering categories in Media and Business Results and Strategy disciplines to optimize their case studies. For more information, please visit concoursidea.ca.
Stay tuned: members of the jury will be revealed by February 2022.
“Activities within our industry are back in full swing despite the many challenges we have and continue to face. This year again, we’re thrilled to be able to highlight the exceptional talent, ingenuity and achievements of creative communications professionals in Quebec.”
- Dominique Villeneuve, President and CEO of the A2C.
“It is very important for us to celebrate the exceptional accomplishments that have been achieved in the past year. Ours is an industry that is dynamic and always bustling. It’s important to take the time to recognize the work done by our professionals and reflect on the evolution of our practices.”
- Julie Royer, Co-President of the SDGQ and lecturer at the École de design at Université Laval.
An Idea making headway
The theme for this year’s Idéa Awards promotional campaign is the “pinball”. Bleublancrouge, the agency behind the campaign, created the concept based on the journey of an idea, as that of a pinball, constantly being propelled and boosted by bumpers in a pinball machine – reflecting the synergy between the various disciplines in creative communications.
“When you really break down the trajectory of an idea, you realize how chaotic the entire process often is. The survival of a great idea actually depends on an impressive number of interactions between various skillsets. We thought a pinball machine was a very apt representation. After all, Idéa is an awards ceremony that recognizes ideas that have scored the highest and projects where each part of a larger sum came together to keep the metaphorical pinball in play. This imagery is perfectly in line with the mission of the awards. In fact, the awards themselves will be propelled by the various submissions received.”
- Sébastien Rivest, Executive Creative Director at Bleublancrouge.
The Idéa Awards are organized by the A2C, in collaboration with the SDGQ. Partners of the 2022 edition include Québecor Expertise Média, La Presse, CBC & Radio-Canada Media Solutions, Bell Media, the Office québécois de la langue française, Le Devoir, le Grenier aux nouvelles, and le bec. Thank you to Bleublancrouge (promotional campaign), Altitude C (event planning), and Champagne Club Sandwich (production) for their support.
