Pete Favat will host Atelier de maître on September 6

On September 6, the Association of Creative Communications Agencies (A2C) will welcome Pete Favat, Chief Creative Officer at Deutsch North America, to host the 2nd edition of the Atelier de maître presented by Québecor.


The event will be co-hosted by Luc Du Sault, Partner, Vice-President, and Creative Director, Quebec at lg2. This exclusive training activity has been restructured this year and is now open to creatives and strategists at member agencies of the A2C.


Pete Favat is renowned for, among other things, co-creating the “Truth campaign” during his time at Arnold Worldwide, which earned the title of campaign of the decade by AdWeek. In 2015, he was named one of Business Insider’s 30 Most Creative People in Advertising. Today, he lends his skills to major accounts including Taco Bell, H&R Block, 7-Eleven, and Dr Pepper.


During the Atelier de maître, Pete Favat will review basic concepts and the key elements required to achieve a better product. He will explain why the notion of opposition allows for an inherent tension in strategic work.


Luc Du Sault, who was part of the Cannes Lions “Film” jury in 2017 along with Pete Favat, said he is honoured to support him in this initiative by the A2C. “Pete is a world-renowned legend and his way of thinking has had a major impact on my own way of creating. We are very lucky to have him in Montreal. I’m sure we’ll all learn a lot at this event,” he stated.


The Atelier de maître is a rare opportunity for agency creatives and strategists to perfect their knowledge. The A2C is thrilled to offer members this high-quality training activity at an affordable price.


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