The 2017 Inductees to the A2C’s Hall of Fame Announced

The A2C is proud to announce that it will induct three renowned professionals into its Hall of Fame in 2017: Yves Gougoux (Builder profile), Pierre Delagrave (Beacon profile), and Normand Grenier (Ally profile).


Every year, the A2C’s Hall of Fame pays tribute to the careers of visionaries who have contributed to the excellence and vitality of Quebec’s extended marketing and communications industry. The 2017 inductees were selected unanimously by the A2C’s Board of Directors.

Comments from the selection panel

“Each inductee has and continues to make their own mark on the history of our industry. They are visionaries, individuals who are often pioneers and always passionate about marketing and communications. For many of us, they have deeply touched our careers and daily lives. The breadth of their achievements is remarkable and they have had an impact on the industry itself as well as the communities they’ve chosen to serve. We need to learn from them and build on their successes, to continue innovating as an industry and, more importantly, to push ourselves to do more for others, as citizens,” said François Lacoursière, Chair of the A2C’s Board of Directors and Senior Partner at Sid Lee.



Yves Gougoux, Builder profile

Chairman, Publicis Canada

“Both a pioneer and a builder, Yves Gougoux helped redefine the industry throughout Canada. This incredibly determined businessman has achieved an impressive number of accomplishments throughout his career. He is focused on securing the future and growth of his company while contributing to several causes and organizations, including supporting emerging leaders.”

Pierre Delagrave, Beacon profile

President of Cossette Health | One of the founders of Cossette and numerous business units

“Pierre Delagrave is involved in a constant quest for innovation, an endeavour that has motivated him to ceaselessly push the boundaries of the profession. He is an extraordinary pioneer and visionary. A brilliant popularizer who is gifted with irreproachable rigour, he has designed numerous tools that are still being used in the industry today and has also demonstrated great generosity towards the next generation of leaders.”

Normand Grenier, Ally profile (1945-2017)

Founder, Grenier aux nouvelles

“Normand Grenier was an outstanding ‘networker’, but he was first and foremost someone who was truly devoted to the marketing and communications industry. He contributed to informing this industry and was also invaluable to helping it come together. He demonstrated an openness and sincere interest for other people, especially for tomorrow’s leaders and emerging companies.” *The deliberations of the selection panel took place in January 2017. We were all saddened to learn that Mr. Grenier passed away on March 19 after a battle with cancer.

An A2C special event paying tribute to three visionaries


On May 18, the three inductees will be celebrated during an A2C special event in Montreal, presented by Bell Media in collaboration with La Presse, LJT Lawyers and Les enfants, and organized by Infopresse.

These three individuals have had exceptional and impressive careers. They have worked alongside the greatest minds of the industry and contributed to prominent successes, while remaining active in the industry and community. They have written history and continue to do so. Journalist Esther Bégin will lead the interviews and allow you to discover the secrets of success of these visionaries. She will be leading a conversation with Yves Gougoux and Pierre Delagrave, two pillars of the marketing and communications industry in Quebec. We will also be commemorating an inductee that we will not soon forget, our dear friend and ally Normand Grenier. We will be celebrating him with a special tribute.

The event Les grandes entrevues will take place on May 18, 2017 at the Cinémathèque québécoise in Montreal. Tickets are currently on sale, more info here. Open to the public, places are limited.