Three new administrators appointed to the A2C’s Board of directors in 2016-2017

The Association of Creative Communications Agencies (A2C) is thrilled to announce that three new administrators have been appointed to its Board of Directors: Karine Courtemanche, President of Touché!, Véronique Desrosiers, General Manager of Écorce, and Mylène Savoie, General Director – Montreal of john st. All three were elected during the Annual General Meeting that was held on Wednesday.


“There has been an increased interest in the Association this past year and I am very pleased to welcome three executives from agencies facing different realities. They will greatly contribute to the Board of Directors’ deliberations and decisions,” said François Lacoursiere, Chair of the A2C’s Board of Directors and Executive Vice-President and Senior Partner at Sid Lee.


“The A2C’s goal is to create a diverse and agile collective comprising organizations with unique interests but common objectives. The Board of Directors must be a reflection of this diversity,” he added.

The members of the Board of Directors for 2016-2017 are:


  • François Lacoursière (Sid Lee), Chair
  • Jan-Nicolas Vanderveken (Havas), Incumbent Vice-President
  • Benoit Cartier (CART1ER), Vice-President
  • Marc Lanouette (TANK), Secretary-Treasurer
  • Pierre Bernard (orangetango), Administrator
  • Karine Courtemanche (Touché!), Administrator
  • Véronique Desrosiers (Écorce), Administrator
  • Louis Duchesne (Cossette), Administrator
  • Jean-François Mallette (Cundari), Administrator
  • Mylène Savoie (john st.), Administrator
  • Dominique Villeneuve, President and CEO, A2C

The A2C would like to take this opportunity to thank its former administrators for their significant contribution: Alain Tadros (formerly of Publicis Montreal), Ody Giroux (formerly of Carat), Denis Roy (Acolyte), and Michèle Leduc (ZIPCOM).

2015-2016 in review

The Association paints a positive picture of this pivotal year that is coming to an end. In fact, over a year ago the Association of Quebec Advertising Agencies (AAPQ) became the Association of Creative Communications Agencies (A2C) in order to better reflect the ever-evolving role and expertise of its members.

A new identity and website with an optimized agency directory supported this monumental change. Moreover, an economic study on the marketing and communications industry in Quebec was published in order to obtain up-to-date data on the industry. And in April, a historical collective agreement for Internet and New Media Commercials in Quebec was made between the Union des artistes (UDA) and the Joint Producers Association (JPA), of which the A2C is a leading player. Finally, several new projects were implemented over the past year, including the launch of Factry, a school of creativity in Montreal, of which the A2C is a founding member, as well as the A2C Hall of Fame to celebrate outstanding individuals who have left their mark on the industry.

Several more important projects will take place over the coming year, including a guideline on metrics and performance indicators in order to develop a neutral perspective and promote the expertise of agencies. Additionally, negotiations for the renewal of the TV/radio collective agreement are ongoing. Furthermore, the A2C’s very first leaders’ summit, Le Brief, dedicated to the challenges affecting agencies was held yesterday after the Annual General Meeting.