Unveiling of the Jury Presidents for the 2022 edition of the Idea Awards

The Association of Creative Communications Agencies (A2C), in collaboration with the Société des designers graphiques du Québec (SDGQ), is proud to unveil the six experts who will be presiding over the juries at the 3rd edition of the Idéa Awards.




  • Craft/Production: Mélanie Charbonneau, Director, Cinélande
  • Creative Advertising: Anne-Claude Chénier, Senior Vice-President of Creative Advertising, Cossette
  • Design: Joanne Lefebvre, President and CEO, Paprika
  • Media: Julie Carbone, Vice-President, Media Director, Starcom
  • Product and Digital Experiences: Alex Leduc, CDO, Founding Partner, Deux Huit Huit
  • Business Results and Strategy: Sophie-Annick Vallée, Partner, Vice-President of Strategy, lg2


The jury presidents were all nominated by advisory committees comprised of estimed professionals from each discipline. The presidents were chosen based on their peers’ recognition for their excellent work, their contribution to the industry, and their mark on the industry here and abroad through their achievements and for their experience as jurors. Their task will be to share their unique, innovative vision with the members of their jury to ensure that the deliberations are fair and in the spirit of the Idéa Awards which aim to celebrate the best of Quebec’s creative communications industry. The remaining members of each jury will be revealed in the next few weeks by the A2C and Grenier aux nouvelles on their respective platforms.


To find out more about the professional background and accomplishments of each jury president for the 3rd edition of the Idéa Awards, visit concoursidea.ca/jurys.


Nominations for the Idéa Awards are now open – please consult the Applicant’s Guide for full details. To find out more about the changes made to the categories and to help you prepare your “Media” and “Business Results and Strategy” cases, please watch the A2C’s preparatory webinars. Agencies, studios, advertisers, production firms, and artisans have until February 25, 2022, at 5 p.m. to submit their best projects of the past year.


The A2C wishes to thank its partners and collaborators for their contribution to the Idéa Awards: 

Québecor Expertise Média, La Presse, CBC & Radio-Canada Solutions Média, Bell Média, Office québécois de la langue française, Le Devoir, Grenier aux nouvelles and bec.   


Special thanks to Bleublancrouge, Gimmick, Fieldtrip and La Majeure for the promotional campaign 

As well as Altitude C and Champagne Club Sandwich for the awarceremony’s organization and realization