Idéa Awards: Winners of the 2024 edition announced

The Association of Creative Communications Agencies (A2C), in collaboration with the Société des designers graphiques du Québec (SDGQ), announced today the winning projects of the 5th edition of the Idéa Awards. The day began with the online unveiling of the Bronze and Silver awards, followed by a festive evening event at New City Gas, attended by more than 1,150 industry professionals, where Gold, Coup de Coeur and Grand Prix awards were awarded.


These awards highlight excellence and innovation in Quebec’s strategic and creative communications industry, a sector that employs over 12,000 professionals, makes a significant contribution to Quebec’s economy and culture, and represents the 2nd largest source of income for artists and craftspeople (directors, image and sound technicians and other freelancers).


This year, over 1,300 projects were submitted by more than 260 companies. Six (6) projects stood out for their exceptional quality of execution, innovative approach, creativity and impressive business results, winning the highest distinction: a Grand Prix Idéa.




Discipline Agency/Studio/
Production company
Client Title
Business results and strategy Sid Lee IGA – Sobeys La bûche volontaire
Media Rethink Maple from Canada – Producteurs et productrices acéricoles du Québec (PPAQ) Bill the Maple
Advertising LG2 Maxi Fresssh
Design Principal The Gund The Gund
Digital products and experiences KOKI-KIKO et Tux Creative House Má Sài Gòn (Mother Saigon) Má Sài Gòn Space
Craft/Production Telescope Films – Cossette – Juliette Lossky Alliance de l’industrie touristique du Québec On vit l’été à fond


The juries also awarded Coup de Coeur prizes for their freshness, originality and impact.




Discipline Agency/Studio/
Production company
Client Title
Business results and strategy Rethink Maple from Canada – Producteurs et productrices acéricoles du Québec (PPAQ) Bill the Maple
Media Cossette Média Fondation de l’Hôpital de Montréal pour enfants Joyeux tannant d’avril
Advertising Sid Lee IGA – Sobeys Les Recettes du Patrimoine        
Design Hayley Lim Artur Beterbiev Beterbiev vs Smith 
Digital products and experiences Tux Creative House Sandy Shore Sandy Shore Farms
Craft/Production Nova Film – LG2 – François Lallier Société de l’assurance automobile du Québec (SAAQ) Heille


In all, some 190 brands from here and abroad, and their business partners, have earned a place in the 2024 awards.


Discover the complete list of winners here.


“Today, we celebrate not only the outstanding achievements that have made an impact, but all the strategic and creative work behind these projects that are delivering business results. It is through such initiatives that the industry’s essential role in creating economic, social and cultural value is borne. We are proud to pay tribute to those behind these projects,” says Dominique Villeneuve, President and CEO of A2C.


“Each award-winning project is the fruit of a constant quest for excellence, proving that the fusion of business strategy and design can generate remarkable results. The winners show that audacity is a driver of commercial success that generates results. Our congratulations go out to those who push the boundaries of what is possible and raise the standards of our industry,” say Julie Royer and Mario Mercier, co-presidents of the SDGQ.


A campaign to promote the winners will follow in the next few days, including an article dedicated to the Grands Prix in Hublo and in the digital editions of Le Journal de Montréal and Le Journal de Québec from as early as June 14th. A special edition of Grenier magazine will also appear on June 17th. Digital advertising will run in various media, including Québecor, La Presse and Radio-Canada.


The A2C would like to thank its partners for their contribution in the Idéa Awards: Quebecor Expertise Media, Atelier La Presse, CBC & Radio-Canada Media Solutions, Bell Media and Cogeco Media – as well as its collaborators – Cineplex Media, Télé-Québec, LJT Avocats, PATTISON Affichage, Google, TV5 et Unis TV, Spotify Advertising,  Globe Media Group, Grenier and le bec. Special thanks to Compagnie et cie for the identity grid and promotional campaign, to Charles Desmarais for the animations, to Altitude C for organizing the event, to Gabriel Poirier-Galarneau for directing, to Post-Moderne for editing, to Lamajeure for sonic branding, music, design and sound mixing, to Sud°Ouest for video production, to Le Studio de tournage and to Unibroue.