Ad StandardsDo you have concerns about an ad currently being broadcasted in Canadian media? You can make a complaint via Ad Standards. The procedure for processing complaints was implemented more than 40 years ago by the Canadian advertising industry and is an efficient way to make your voice heard. Ad Standards processes and responds to all complaints received on its website and through regular mail by referring to the Canadian Code of Advertising Standards which has set the criteria for acceptable advertising in Canada. These standards were created by the industry in 1963 in order to promote the professional and responsible practice of advertising and make sure it is truthful, fair, and accurate. The standards are regularly updated to ensure they keep pace with consumer and societal expectations. To find out more, visit Ad Standards’s website.
AdChoicesThis Canadian self-regulatory program for online behavioural advertising was designed to give consumers a better understanding of, as well as greater control over, the ads displayed to them based on their online interests. AdChoices was created by the Digital Advertising Alliance of Canada (DAAC), which is made up of the following seven associations in the marketing and communications industry:
- Association of Creative Communications Agency (A2C)
- The Association of Canadian Advertisers (ACA)
- The Canadian Marketing Association (AMA)
- Canadian Media Directors’ Council (CMDC)
- IAB Canada (IAB)
- Institute of Communication Agencies (ICA)