Measuring Performance

Do you know how to measure the effectiveness of your communication initiatives?


The A2C has designed a platform dedicated to measuring the performance of communication initiatives in order to foster discussions between a client and their agency on performance and help in the analysis of business results.


 The platform includes:


  • An introduction about the importance of measuring performance
  • A diagnosis of your performance practices
  • A Key Performance Indicator Grid and a lexicon of the terms related to performance metrics for member agencies of the A2C and their clients. Note: if you are an advertiser, contact your agency to take advantage of this tool!