2017 Leaders’ Summit Lineup

The A2C has unveiled the lineup for the second edition of its Le brief leaders’ summit which will take place on November 8 in Montreal. For the first time, this exclusive event for senior executives working in member agencies of the A2C will also welcome Quebec’s top advertisers.


“The goal of this summit is to allow leaders to exchange viewpoints and to foster frank discussions on the issues that concern them all,” said Dominique Villeneuve, CEO of the A2C.


Under this year’s theme, Obstacles and hurdles, the morning’s activities will be devoted to business issues that are specific to agencies while the afternoon’s activities will address the client-agency relationship with advertisers in attendance.


Most of the lectures, conferences, and panels will feature business leaders from Quebec who will share their experience on topics such as agency management, retaining talent, growth outside Quebec, selecting an agency, and the collaboration between clients and agencies.


This exceptional event will again be hosted by Gaëtan Namouric from Perrier Jablonski and designed by event agency Altitude C. “We want to get executives out of their typical surroundings by providing them with different content and a new environment, because this is a rare opportunity for them to come together around these issues,” said Ms. Villeneuve.


Le brief leaders’ summit is presented by Bell Media with support from the Association of Canadian Advertisers (ACA).


Click here for the full schedule (available only in French).