Relève Communication and Relève Marketing Contests

As part of the Relève Communication contest, participating students will have to develop a concrete integrated communication plan for a client/advertiser. They will have to oversee a real mandate and budget.

As part of the Relève Marketing contest, participating students will have to develop a concrete marketing plan for a client/advertiser. They will also have to oversee a real mandate and budget.

During the process, students will be supported by industry professionals (from the client and the agency) and teachers designated by university faculties. This experience will also provide them with a great opportunity to extend their professional network of contacts.

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In addition to gaining real-world work experience, the winners will be featured in Grenier magazine, La Presse+ and at the Idéa awards.

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• Teams can include a maximum of six (6) students per university. They must be on the point of graduating with a Bachelor’s Degree (30 accumulated credits).
• For Relève communication, we recommend that teams include different skillsets: design, writing, administration, management, etc. The goal is to include various profiles, just like in an agency.
• Each team must be supported by a teacher designated by the faculty.
• Universities agree to give three (3) credits to each participating student, or the equivalent of one course.

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Following an agreement reached in 2017 with Réseau APCM (which was previously responsible for them), A2C has taken over the Relève competitions. The latter are a priority for our Association, as they enable us to participate in the training of a quality next generation for Quebec agencies and client-advertisers.